Let’s Get to the Updates!

SEO

• The Google June Core Update Rolls Out. This core update is the second update of 2025 and will take approximately 3 weeks to complete. This one comes just 3 months after the last core update. Fluctuations are likely to happen during this time, as with any core update. We will be monitoring these fluctuations and working diligently to maintain your presence.
• Google Search Console fails to report half of all search queries. The gap arises because many people now search conversationally, and GSC fails to track natural language queries. Consultwebs accounts for this by focusing on page-level performance rather than individual query data.
• Google held their Marketing Live 2025 Announcements. The announcements at the event signify that the way advertising campaigns are planned, built, and measured is shifting again. Understanding these new features is crucial in evolving your advertising strategy. The Consultwebs team regularly monitors best practices and makes updates in real time to reflect these changes as they come.
• Business accounts on Instagram will soon be showing up in Google search results. This means your Instagram content may rank alongside traditional SEO content. Content that educates and provides value will be more important than ever. Helpful tip: focus on topics potential clients are already searching for and answer those in your social media posts.

Paid Advertising

• Meta wants brands to create ads using AI by the end of 2026. While on the surface, the move to incorporate more AI sounds like it will make the ad creation experience easier for advertisers, the reality is that the detailed targeting options for niche industries like legal will likely shrink. This along with the advantage AI options may pose a challenge in reaching audiences that are not too broad. We will be keeping an eye on this as the industry evolves.
• In an interesting move, X will soon charge for their advertisements based on the size of its visuals. In addition to this, they also announced that hashtags will soon be banned from all promoted posts on the platform. The new pricing structure has not been released yet. We do not recommend a presence on X as we do not see high value return from that platform, but we will be monitoring how successful this change is for the platform as well as if other platforms follow suit on pricing structure changes.

Social Media

• President Trump says there is a US buyer for TikTok. The app has been on the chopping block for an extended period of time, with the app even going dark at a certain point. The company must divest so they are not permanently banned. President Trump claims there will be more to share in around two weeks about who the potential mystery buyer may be. The new deadline for the sell-off is September 17th. We continue to encourage clients to post their content on multiple platforms like Instagram reels and LinkedIn so all eggs are not in one basket when it comes to short form vertical videos.
•  92% of social media professionals consider Instagram a priority platform. It’s evident that the best returns in the social media industry are still coming from Meta platforms. Now is the time to firmly lean into personalized posts that showcase your law firm’s personality for clients and potential clients.
• Meta cryptically shares what social media specialists globally have been saying for years – link posts reduce your reach. Social media specialists everywhere have said for years that posting links in captions kills user engagement. Social media platforms want their users to stay on their website, not follow an external link. Focus on content that keeps users on those platforms, like short-form vertical videos and photo posts.

AI

• Is your law firm ready for AI Overviews? Our blog is a crash course on AI Overviews, why they are important for your law firm, and how to get ahead of your competitors.
• Is ChatGPT Catching Up to Google? Not Yet! According to data from NP Digital and Visual Capitalist, ChatGPT is nowhere near catching up to Google. At least not yet. That’s not to say AI optimizations are to be neglected. In fact, now is the best time to consider increasing your visibility in those areas while competition for those placements are low.
• An old school tactic is making an SEO comeback! Local PR helps improve your AI search visibility. Dust off those old PR tactics and consider implementing them again in the near future. Hyper local PR is a great way for your law firm to earn mentions, links, and trust from community-level sources. And BONUS–AI favors these forms of mentions.

Stay LAWsome–We’ll See You Again Next Month!

Thank you for reading our monthly roundup! We’ll see you again next month for another newsletter packed with insights, trends, and expert guidance for your law firm.

The post July Legal Digital Marketing Industry Updates appeared first on Consultwebs.

Today, more than 50 years after Bates, you can find lawyers exercising their First Amendment rights in commercials that air around the clock on TV – even during the Super Bowl – and cycle endlessly through YouTube, Facebook, TikTok, and other social media.

Sure, not all law firm TV ads are Super Bowl commercial-caliber. Some still follow a format that likely dates to the late 1970s, with a lawyer staring directly into the camera and talking with a serious face while surrounded by leather chairs, large wood desks, and unused books. In other words, some lawyer TV commercials do little to make the firm stand out. If you are looking for a law firm digital marketing agency, consider us!

However, as a general trend, competition for clients has spurred creativity in lawyer TV advertising, especially in personal injury, criminal defense, and family law. Today, law firms nationwide make highly memorable TV commercials featuring quality production, compelling storylines, and clear messaging. They make the law firm stand out and carry the potential to generate solid leads in their target markets.

In this article, we discuss the 12 lawyer TV commercials that we believe are the “best” ones out there. To us, they are the ones that best reflect how lawyers can tackle the competition by getting creative and using effective marketing techniques to connect with prospective clients.

What Makes Some Lawyer TV Commercials Stand Out from the Rest?

Some of the lawyer TV commercials we chose for this list made us laugh. Others made us want to find a family member to hug. What they all have in common is that they made us feel confident that we would contact the law firm if we lived in that market and needed legal help in the firm’s practice areas, which is the key test.

We specifically based our picks on the following three factors:

• Production — We looked for commercials with engaging visuals that brought the law firm’s message to life. Some ads feature Hollywood-style cinematography and sound. Others simply have striking visuals that caught our attention and made us want to keep watching.
• Content — We also focused on whether the commercial features a compelling storyline that could resonate with prospective clients. We looked for content that touches on emotions through humor or heartwarming stories, and for content that showcases the law firm’s experience and character in a way that would build trust with viewers.
• Messaging — Finally, we considered the effectiveness of the ad’s messaging. Does the ad’s core message cover the needs and concerns of prospective clients? Does it display the firm’s personality and strengths? Does it provide a strong call to action?

To compile this list, we reviewed a ton of lawyer TV commercials and found most of them engaging and effective. We considered making the list longer. However, we settled on these 12 commercials as the “best” ones, which we do not list based on any ranking we gave them:

“We Stand Tough” — Jim Adler & Associates (Texas)

We have to start this list with one of the trailblazers in lawyer TV advertising. Jim Adler, or “The Texas Hammer,” has run commercials on TV since shortly after the Bates decision, when it was still largely frowned upon by many attorneys. Even though it made him a “pariah,” Adler told CBS News that TV advertising helped him to grow his Houston personal injury law solo practice into a law firm that today has more than 300 employees and offices throughout Texas.

The fast-action commercial shows Adler standing in the middle of a highway, wielding his sledgehammer, talking tough, and staring nastily at a tractor-trailer as it barrels toward him. “Go with Jim,” the voiceover implores as the firm’s phone number splashes across the screen and the giant truck screeches to a halt just a few feet from Adler and his “big, big hammer.”

“I thought so,” Adler says, turning to the camera with a grin.

Adler has built his practice on his reputation for being a “tough, smart” lawyer who will “stand tough” and take on insurance companies for his clients. With this bold and aggressive commercial, he seamlessly conveys that message and connects with potential clients in his market who want those traits in their lawyer.

“Texas Law Hawk” — Bryan E. Wilson, Attorney at Law (Texas)

It’s also fitting that we list Fort Worth-based criminal defense attorney Bryan E. Wilson right after Adler. He told CBS News that he grew up in Texas admiring Adler’s TV commercials and has tried the same approach in his “over-the-top” ads. However, Wilson shows his commercials solely online and never on TV.

It’s easy to see why this commercial went viral. It features a motorcycle, flames, an American flag, scattered hawk screeches, more flames, and Wilson’s “talons of justice.” Running over a minute long, it also includes a scene in which Wilson smashes through a wall like the Kool-Aid Man to protect a group of young people playing Hungry Hippos from a police officer who tries to crash their party without a search warrant.

“Know your rights!” Wilson screams at the camera. “Call [him] today!”

The ad connects the young attorney to his prospective young adult clients, such as college students, by reaching that target market through a YouTube video rather than a 30-second TV spot. It also appeals to them with some healthy wit, helpful information, and vivid portrayal of Wilson as a passionate, knowledgeable lawyer you can reach any time, day or night.

“Hammer in Space!” — Isaacs & Isaacs Personal Injury Lawyers (Kentucky)

When he created Star Wars, George Lucas wanted to make a “space opera.” This commercial is more like a “space opry.”

The ad initially aired during the 2020 Super Bowl. The setting is outer space, where, like life on Earth, you must deal with greedy insurance companies. It features special effects and sound, country music, and Kentucky personal injury lawyer Darryl “The Hammer” Isaacs beaming on board in a Mandalorian suit to save a Princess Leia-like injury victim from a small settlement check.

It works because the commercial grabs your attention from the instant you see that spaceship floating through “the galaxy of Kentucky, where the fight for justice continues,” and because it vividly portrays Isaacs as being a lawyer with the grit and resources to take on even the most powerful opponents for his clients. (You’re also left thinking that a law firm that can spend that much advertising budget on a Super Bowl TV commercial must be doing something right.)

“One Call, That’s All” — Kenneth S. Nugent, P.C. (Georgia)

Personal injury victims don’t want to face a messy, confusing process. They are dealing with injuries, pain, and trauma. They have medical bills, living expenses, mouths to feed, and lives to live. Along those lines, this straightforward ad nails it. With its short, dramatic portrayal of a settlement discussion with a client, the commercial makes the experience of working with Atlanta-area personal injury attorney Kenneth S. Nugent seem like a stress-free process that may lead to much more compensation than you could imagine. The catchy slogan is a bonus.

“The People” — Harris Personal Injury Lawyers, Inc. (California)

This commercial is another with high production value that aired during a Super Bowl. Instead of using humor or special effects, Harris Personal Injury Lawyers uses light music and a memorable montage of the landscape, people, and smoked tri-tip of the Central Coast to show its affection for the community and commitment to the people who comprise it. The ad conveys that the firm’s lawyers take pride in protecting their neighbors from insurance companies “far away from here,” and in doing so, helps to develop a sense of trust with potential clients.

“Protect Your Family” — Trantolo &  Trantolo Personal Injury Lawyers (Connecticut and Long Island)

It makes sense that a firm with not one, but three Trantolos on its legal team  — father, son, and Taj, a German Shepherd and former Fidelco seeing-eye dog  — would make a TV commercial focusing on families. You can see how this beautifully shot video might especially resonate with families in the Connecticut and Long Island markets who face challenging times due to an accident that a family member suffered. The message of working with someone dedicated to protecting families is powerful. It gives viewers a solid reason to contact this family of lawyers when needed.

“Masked Man” — Mike Morse Injury Law Firm (Michigan)

This ad, which pays homage to silent-era films, initially aired during the 2021 Super Bowl and in the middle of the COVID-19 pandemic. The black-and-white footage is eye-catching, cinema-quality, and a crafty way to deliver the message that this law firm cares about its community and the people it serves (with the founding attorney’s mother even providing a plug). If we had an honorable mention category, the Morse Injury Law Firm’s “Axe Throwing” commercial would be on it thanks to its catchy visuals, strong call to action, and use of a popular Michigan sport to get the target audience’s attention, or its witty “Ambulance Chaser” spot.

“Paper Boy” — George Sink Injury Lawyers (South Carolina)

This commercial has a light, nostalgic tone. It tells the story of a boy who went from delivering newspapers to delivering settlement checks to his clients as a personal injury lawyer. (The firm’s founder, George Sink Sr., went on to serve in the U.S. Marine Corps and did two tours in Vietnam between his days as a paper boy and the opening of his Charleston law office.) The black-and-white opening sequence may especially resonate with an older demographic that grew up watching “The Andy Griffith Show,” and those potential clients of any age who finally want to hear some “good news” after being hurt in an accident and dealing with insurance companies. The firm’s 999-9999 number is perfect.

“It’s Personal” — Bonilla Law Firm (Texas)

This professionally shot and edited commercial from Austin personal injury lawyer Brad Bonilla makes a strong emotional appeal to potential clients that counters the idea that attorneys are simply out to make money. Through a series of shots of the cityscape and the lawyer with his family, the ad clarifies that his law firm has a stake in the community’s safety. At the end of the commercial, it’s convincing when Bonilla tells viewers that “it’s personal” when his law firm helps clients in their community who others have hurt.

“Champion” — Gomez Trial Attorneys (California)

This lawyer TV commercial builds trust and connects with potential clients in the community without talking about the law firm’s experience or results or using a sledgehammer, flames, or spaceship. (After watching the fast-moving first 10 seconds, you may think it’s an energy drink commercial.) Instead, the commercial highlights the San Diego personal injury law firm’s support for a local community athletic center that helps at-risk children, and it encourages viewers to visit the law firm’s website – not to seek money in a personal injury claim, but instead, to be a “champ for these kids, too.” The upbeat, positive tone leaves an impression.

Want to Learn More About Using Video in Law Firm Marketing?

At Consultwebs, we believe videos can serve as powerful digital marketing tools, regardless of whether your law firm uses them in TV advertising, Google ads, Facebook, YouTube, or a combination of platforms.

Videos allow lawyers to showcase their experience and personality and connect with potential clients in their target market in ways static content can’t match. As these TV commercials show, lawyers can use creative, original videos to boost their law firm’s brand visibility and generate leads.

Contact us today to speak with an experienced legal marketing consultant and learn more about how your law firm can use videos in your digital marketing strategy.

The post The 10 Best Lawyer TV Commercials appeared first on Consultwebs.

Marketing Updates

SEO

• Google coughs up $1.4 billion to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users’ biometrics without express consent and tracked their locations even if the feature was disabled. 
  • “In Texas, Big Tech is not above the law. For years, Google secretly tracked people’s movements, private searches, and even their voiceprints and facial geometry through their products and services. I fought back and won,” Texas Attorney General Ken Paxton says in a statement.
• Video matters now more than ever in SEO. Many foundational SEO tactics remain relevant when it comes to social media video optimization. Social media influences discoverability. SEO works hand in hand with social media to boost visibility, drive engagement, and turn videos into powerful marketing.

Paid Advertising               

• Meta unveils new ad updates at NewFronts 2025. The two that affect legal industry campaigns most are as follows:
  • Reels trending ads
    • This new placement allows advertisers to put ads in the most trending creator Reels.
  • Video Ads on Threads
    • A new placement for video advertisements, reaching a new audience
• YouTube shares its new ad options and usage stats at BrandCast 2025. They also note that YouTube Shorts viewing is up 20% year-over-year. YouTube says that 70% of its channels now post them.      
• Threads advertisements are now available to all Meta advertisers globally. This opens up a new audience for testing.       

Social Media

• The average engagement rate for Facebook is a whopping….0.15%, with smaller accounts (>5k followers) seeing an average rate of 0.30%. Consultwebs has consistently monitored engagement rates for our clients’ social media, setting our target goal at 4%–more than ten times higher than the industry standard.
• Threads will soon begin prioritizing links in posts, unlike X. This is a surprising move, as most social media platforms want users to remain on their platform for as long as possible instead of external sites. 
• After two years, X is still not close to their “Everything App” vision. Unless attorneys have a sizable and highly engaged following, we recommend prioritizing other social media apps that offer higher value results. 
• Google recently removed 15k YouTube channels for China-originated influence activity. China is not the only country that targets USA social media platforms to influence public opinions, but is the top source. An interesting opinion offered in this article is that the threat is less about data privacy and more about the capacity in which social channels have to influence public opinions. 

Antitrust Cases

• Epic Games and Spotify test Apple’s new App Store rules. The updated App Store policies were rolled out last week after Apple lost a major legal battle in the antitrust case filed by Epic Games, when a federal judge ruled that Apple had not followed the court’s orders around in-app purchases. The Kindle app has also released a new version of its app. https://techcrunch.com/2025/05/09/epic-games-and-spotify-test-apples-new-app-store-rules/

AI

• It’s here! Google tests ads in AI overview and AI mode. We knew Google would monetize AI spaces eventually. This means that ad strategies for top-of-page results will likely shift in the near future. Our PPC team will keep you up to date with optimal places to spend ad dollars online as processes evolve. 
• AI mode–the future of SEO? What matters going forward? Clicks, tracking those clicks, branding, and agents (Google recommending “buy now” or “contact” type links for products and services). There is a 10-minute video that explains this well, embedded in this link. It is essential that brands of all sizes adapt to these changes early and optimally, or risk irrelevance online. 

Stay LAWsome–We’ll See You Again Next Month!

Thank you for reading our monthly roundup! We’ll see you again next month for another newsletter packed with insights, trends, and expert guidance for helping your law firm thrive. 

The post May Digital Marketing Industry Updates appeared first on Consultwebs.

So, what happened in April? Let’s dive in!

Marketing Updates

SEO

• Google launches thousands of updates per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 changes to Search. 
• Google Maps and business profiles get an upgrade to combat fake reviews. What Google says about this change: “We trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from ‘Zoe’s Coffee House’ to ‘Zoe’s Cafe’ isn’t suspicious—but a business that suddenly changes its category from ‘cafe’ to ‘plumber’ is.” 
• Google AI Overviews reaches 1.5 billion monthly users. 

Paid Advertising               

• Google recently sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. The policy’s enforcement date began April 14th, 2025.                                                                                                                                             

Social Media

• TikTok is here to stay–at least for another 75 days or so. The new extension date is June 19th.
• Instagram’s new edits app is now available. The app is meant to be Instagram’s version of the video editing app Capcut. 
• Facebook announces new measures to combat spam posts and comments. This means their systems will be searching more for irrelevant hashtags on posts. For example: If an attorney posts a testimonial and the caption is about how much they love dogs and has hashtags like #ilovepuppies instead of “Our clients are great! #clienttestimonials #personalinjuryattorney” — the puppy caption would be considered spam.

Antitrust Cases

• Google’s antitrust trial enters remedies phase. DOJ wants Google to sell the Chrome browser. 
• FTC antitrust case against Meta heads to trial.
• Did Meta allow TikTok to grow intentionally in order to dilute their own FTC Antitrust case? This article discusses that possibility in depth. 

AI

• Google adds image search to AI Mode, expanding to more users. You can now upload pictures and ask questions about them. 
• Chat GPT expands memory capabilities.
• As much as we learn from AI, it’s also learning from us. 

See You Next Month!

Thanks for catching up with us. Don’t forget to sign up for our newsletter to get next month’s news straight to your inbox. We’re always here to help you stay ahead in the digital world!

The post April Digital Marketing Industry Updates appeared first on Consultwebs.

Consultwebs created our digital marketing news roundups just for busy attorneys like you! So you can save time and have the most important information delivered by The Nation’s Most Sought After Legal Digital Marketing Agency.

Marketing Updates

SEO

• Search Engine Journal releases their Google March Core Updates Early Observations. The highlights: https://youtu.be/XfvAOJqMo2I

Paid Advertising

• Google Display Ads are getting updates. The highlights:
  • Added more ad inventory across a range of platforms and categories
  • Added Google Display inventory to Demand Gen campaigns
  • Added collaborative creative galleries for your ads, so you can collectively develop your assets
  • New creative templates
  • New improvements to further elevate the quality of ad placements
• Some advertisers are now being prompted to connect their Google Analytics account into their Meta Ad Manager profile via a pop-up notification in Ads Manager. It is still in trial mode.
• Find insights on short and long term ad campaigns on the TikTok here to see which type will suit your business goals best.

Social Media

• Senators urge President Trump to extend the TikTok deadline again as negotiations for the app continue.
• LinkedIn outlines how to run live events incorporating Zoom. Find their full list of tips here.
• LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications.

AI

• Google AI Overviews favors authoritative sites. More here.
• Meta pirated millions of books to train its AI. They are also being hit with another lawsuit surrounding the usage of AI and copyrights, this time in France.

Trending Topics

Entertainment
One of the world’s most famous mascots was part of a viral marketing stunt. In lieu of flowers for the Duolingo owl’s death, the app asked users to do their daily lessons instead.

“It’s Duo or Die!” a message on their website read. “Let’s work together to bring Duo back before it’s too late! Do a lesson now.”

A few days after, they followed up with this post:

y’all really think i’d let a cybertruck take me out? #duolingohasrisen pic.twitter.com/ndGA4F9kGB

— Duolingo (@duolingo) February 24, 2025

See You Next Month!

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The post March 2025 Digital Marketing Industry Updates appeared first on Consultwebs.

Few are busier than the modern on-the-go-attorney! It can be difficult to find time to wade through the internet’s ocean of information in order to stay up to date with legal industry trends and new legal educational content. So, I’ve done the work for you!

Instead of wasting hours sifting through dozens of legal podcasts, we’ve compiled the best podcasts for attorneys. Below, you’ll find a list of podcast shows, highlighted key topics, and recommended episodes to get you started.

LAWsome by Consultwebs

LAWsome, hosted by the original fly guy of digital marketing, Tanner Jones, is an invaluable resource for attorneys looking to grow and optimize their practices. From SEO and legal tech, to business development and success stories from industry heavyweights, Tanner and guests serve up a dynamic collection of binge-worthy interviews for lawyers in a practical and engaging show.

LAWsome season five will feature a new co-host, Consultwebs’ Senior Digital Advertising Advisor Matt Smyers, as well as a stellar guest lineup. It’s going to be LAWESOME!

Keywords: Educational, Strategic Planning, LAWsome!

Recommended Episode: Exploring the Depths of SEO in Legal Marketing with Matt Wetherington

Legal Toolkit

While Jarred Correia’s guests give solid, in-depth interviews, I am always there for the intros and flashback bits to the 80s and 90s, as well as Jarred’s impeccable music taste (we are best buds in another life, Jarred).

Amongst the rambunctious monologues, Legal Toolkit interviews attorneys and legal professionals who capture innovative ideas and new legal products that practicing attorneys should know about.

Keywords: Retrospective, Innovative, Subtly Hilarious

Recommended Episode: Time to Change Your Lame Logo; Stop Thinking Like a Lawyer; and “Deep Cuts with Steve Seckler”

Lawyer 2 Lawyer

As someone who has a vested interest in environmental policies and regulation, I had to check out J. Craig Williams’ podcast—and it does not disappoint!

His bi-weekly podcast, Lawyer 2 Lawyer, dives into the intersection of law, politics, and current events, tackling everything from environmental regulations and executive power to high-profile legal controversies and access to justice. With expert guests and deep legal analysis, J. Craig Williams breaks down complex issues in an engaging and thought-provoking way.

Keywords: Thought-provoking, Empowering, Justice-focused

Recommended Episode: The Banning of TCE & PCE, and the Future of the EPA

Lunch Hour Legal Marketing

Giving credit where credit is due: Gyi Tsakalakis and Conrad Saam consistently deliver quality, top-of-mind legal content in an entertaining and intellectual format. Witty banter and, at times, gritty exposés are at the heart of what makes this bromance so hard to quit listening to.

If you are looking for an easy-listen podcast to fit into your daily grind, look no further!

Keywords: Witty, Informative, Hunger-inducing

Recommended Episode: Bull$#!% You Hear at Legal Conferences || What Are You Reading?

The Earley Show

Anyone who knows Chris can attest to what an honest, hardworking gem of a person he truly is, and his podcast reflects that same authenticity and dedication.

Host Chris Earley delivers refreshing interviews that dig deep into his discussions with some of the top movers and shakers in the legal industry. From law firm growth strategies and marketing insights to leadership lessons and business acumen, The Earley Show offers practical, no-nonsense advice for attorneys looking to build thriving practices.

Keywords: Refreshing, Leadership stories, Sage wisdom

Recommended Episode: The Earley Show: Rory Earley Shares What It’s Like Being Married To An Attorney Growing A Practice

Sh!t They Don’t Teach You At Law School

Self-avowed recovering lawyer and legal education disruptor Sarah Elke navigates listeners’ queries via letter/email submissions with her fabulous rotating co-hosts in a relatable and conversational production.

Tackling common dilemmas lawyers encounter along the way in building their practices and navigating workplace challenges, the show dives into career struggles, industry realities, and ethical dilemmas—all with a refreshingly candid and often humorous take.

Keywords: Conversational, Relatable, Girl-power!

Recommended Episode: Marketing Sh!t: Don’t Make Me Dance

LawNext

If you are looking for a solid, no-frills legal podcast that touches on the latest in legal tech, access to justice, regulatory changes, and industry innovation, LawNext is a must-listen. Host Bob Ambrogi shares weekly insights and in-depth conversations with legal tech pioneers, industry leaders, and change-makers shaping the future of law.

Additionally, Bob holds some serious clout as an esteemed legal journalist with multiple journalism awards under his belt. You should be listening to this guy!

Keywords: Innovation, Legal Tech, Clout

Recommended Episode: Ep 273: A Deep Dive Into Washington’s Newly Approved Pilot to Allow Non-Lawyer Entities to Practice Law

What are you waiting for? Put on your headphones and press play.

There’s never been a better time to learn on the go, on your own time, and at your own pace. With this list of legal podcasts, you’re sure to find industry insights, marketing strategies, and witty banter you need to keep your mind sharp.

Have a favorite legal podcast we missed? Drop us a line and let us know–we’re always on the lookout for more great listens.

The post Best Legal Podcasts of 2025 appeared first on Consultwebs.

Trending Topics

Entertainment
The Eagles won the Superbowl. But it’s more than just a football game! Americans have come to know the Superbowl for its elaborate commercials. This year there were many ads that left a lasting impression and even a few unsettling ones.

Personally, the Tubi one still lives in my nightmares. Regardless, the Superbowl is a great opportunity for all marketers to draw inspiration (or realize they should use caution with making things too similar to competitors–I’m looking at you mustache and eyebrows flying away commercials.)

Check out some of the most memorable ones here. SEMRush also shared the “winners” of the Superbowl by compiling data on the performance of these ads.

Marketing Updates

Paid Advertising

• Meta ad targeting sees more updates to its Advantage+ AI ad targeting tool.
• Google Responsive Search Ads receives an update. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation.

Social Media

• LinkedIn’s video views are up 36% over the past year. And it’s not too late to begin creating videos! Vertical video is here to stay. If you have content for other social media channels, consider crossposting to LinkedIn.
• Meta warns users its AI systems will scan dms when prompted.
• Instagram plans to move highlights. This could prove frustrating to small businesses as many rely on highlighting important information at the top of profiles so it is easy to find.

SEO

• Google adds new guidance for merging GA4 and search console data. The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search.

AI

• YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, allowing creators to make AI-generated backgrounds and standalone clips faster.

See You Next Month!

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The post February 2025 Digital Marketing Industry Updates appeared first on Consultwebs.

SearchGPT is a search engine created by OpenAI. It differs from search engines like Google and Bing because, at the foundational level, they are looking for specific words that match the search terms. Instead, SearchGPT uses AI to understand the intent behind a user’s query and delivers direct answers, not just a list of relevant websites with possible answers to the query that require the user to visit and search each listed site for the answer.

SearchGPT also cites its sources of information, allowing you to fact-check the data. SearchGPT is a conversational tool, which means you can have a conversation with it, allowing you to ask follow-up questions or refine what you’re looking for instead of starting over with a new search attempt. It also has the ability to have voice conversations, enabling a more natural and hands-free way of searching.

How SearchGPT Works

While OpenAI has not made public the exact way SearchGPT works, its process does appear to blend various AI techniques with real-time search capabilities via web search. Here’s a simplified breakdown:

1. Understanding Your Query
   SearchGPT interprets your query, allowing it to understand its meaning, context, and intent. This lets it provide relevant answers whether your question is broad (“What are pain and suffering damages?”) or specific (“What is the statute of limitations for personal injury cases in Texas?”).
2. Finding Relevant
   InformationSearchGPT uses real-time web data, some of which is sourced from trusted sources through partnerships like the ones mentioned below. This helps it ensure the information it provides is up-to-date and reliable.
3. Delivering Contextual Answers
   Google and Bing provide just a list of links, whereas SearchGPT analyzes the most relevant information sources on the topic and presents a concise, conversational answer. It also provides links to its sources, allowing you to check them and look further into the subject if you want to.

Why It Matters for Personal Injury Lawyers

Saves Time: SearchGPT can help you find sources quickly without having to search through multiple websites for an authoritative source or data.
Transparency and Trust: With sources linked, you can quickly verify facts or reference original sources for your research. This also applies to potential clients who may see your website in the source links of a question they are trying to answer.
Interactive: You can ask follow-up questions to further research specific legal concepts or scenarios.

Partnerships

OpenAI has partnered with several media companies to provide data that allows up-to-date information on topics like weather, stocks, sports, news, and maps. Below are some examples of those partnerships:

• Associated Press
• Axel Springer
• Conde Nast
• Dotdash Meredith
• Financial Times
• GEDI
• Hearst
• Le Monde
• News Corp
• Price (El Pais)
• Reuters
• The Atlantic
• Time
• Vox Media

Observations From Leveraging SearchGPT

As digital marketing in the legal field changes, it is key for us to understand how tools like SearchGPT interpret and present results. SearchGPT introduces new dynamics in search that law firms can capitalize on to connect with potential clients.

1. Beyond Traditional Rankings: We have often seen that the responses from SearchGPT do not rank in the top 100 search results in Google. This tells us it is not just looking at well-ranked content but also well-indexed, high-quality content. Personal injury lawyers can benefit by creating comprehensive content that covers client pain points and get potential results because of the quality, context, and authority of the firm and content, even if it’s not on page 1. Rankings are not a key driver of a successful campaign these days but an indicator of direction.
2. Expertise Wins: For specialized queries, SearchGPT often outperforms the results in Google and Bing, making it a great tool for personal injury firms targeting unique case types, such as specific types of accidents or injury claims. This further shows us the need to craft highly focused, authoritative content to answer nuanced client questions.
3. Local Search Feature Is Weak: SearchGPT’s local search experience lacks reliability. For personal injury law firms, this underscores the importance of optimizing for local SEO and ensuring accurate and consistent information across the web and on your website.
4. Brand Consistency: Consistent messaging across all online presence seems to help with showing up in SearchGPT. Your firm’s content should align with client expectations while addressing common variations in search phrasing.
5. Content Opportunities: SearchGPT understands time-sensitive questions. Personal injury law firms can take advantage of this by publishing timely updates on legal changes, case trends, or high-visibility local events related to their practice areas.

One thing to note is that anything related to AI evolves quickly, which means lots of change in little time. Often, you can ask a question and then ask it again and end up with different answers and sources of information. While it is likely that the answer is still just as accurate, it can mean you may show up as a cited source in one search but not another. The best you can do is create well-structured, comprehensive content and get brand mentions in hopes of showing up more often until more ways to gain visibility come to light.
Here is an example of searching for “I was in a car accident and suffered a broken leg. Should I talk to an attorney?” We asked this three times and got three very different answers.

First Attempt:

Second Attempt:

This attempt did not show icons for sources, but when we clicked Sources, it opened them up, and we did see an overlap here. The same source icon from the above and below was also here, showing that that firm was doing a good job covering this topic because it was cited in all three attempts, but other sources did vary.

Third Attempt:

SearchGPT vs. Google vs. Bing

Now, let’s look at how SearchGPT compares to Google and Bing and how to use this information in your digital marketing strategies. Here’s how these platforms differ and why these differences matter to your online presence.

Natural Language vs. Traditional Search

SearchGPT is a conversational AI that allows users to speak naturally to it and refine their request through follow-up questions or directions to SearchGPT. This is closer to how potential clients might ask about your legal services, such as, “How do I file a personal injury claim after a car accident?”

Google and Bing rely heavily on keyword-based searches. While it has improved, it still does not provide a good direct answer in the results and requires you to search through the content it thinks answers your keyword or phrase search.

Key Takeaway: Creating conversational, client-focused content that is well structured can help your visibility on SearchGPT and is often more in line with what users are looking for.

Immediate Answers vs. Resource Collections

SearchGPT provides a direct answer by aggregating data from various sources and then citing those sources. This offers potential clients better clarity. For example, “What is the statute of limitations for personal injury cases in [your state]?”
Google and Bing provide a list of links that require users to sort through multiple sites to find the information they need. This traditional approach is more involved and takes more time.

Key Takeaway: Position your firm as a trusted source by offering concise, authoritative content that can be used as a source in AI’s responses.

Remembers Your Questions vs. Forgets Each Time

One of SearchGPT’s features is its ability to maintain context across requests from users. For example, a client might ask, “How much is my car accident case worth?” and then follow up with, “What if the other driver is uninsured?” SearchGPT takes into account the previous interactions when answering this follow-up question just like if you were talking to another person.

Traditional search engines treat each search as an isolated request. This requires users to repeatedly rephrase or refine their search requests until they find what they are looking for.

Key Takeaway: Offer comprehensive content that covers various client pain points in a structured manner. Cover various follow-up questions a potential client might ask.

SearchGPT vs. Google AI Overviews

Similarities Between SearchGPT and Google AI Overviews

Both platforms work to streamline searching for something:

1. AI Summarization: Both use AI to condense information from multiple sources, making it easier for users to find answers quickly.
2. Direct Answers: Instead of listing links, both tools provide concise responses to user requests.
3. Natural Language Processing: Both understand conversational queries rather than requiring specific keywords or search operators
4. Source Integration: Both pull information from various sources and combine it into a coherent answer

Key Differences Between SearchGPT and Google AI Overviews

1. Source Attribution
   • SearchGPT: It gives you citations with clickable links to sources used to provide the answer. This helps with trust and credibility, which are key for legal topics.
   • Google AI Overviews: It does not have as much direct attribution, which makes it harder for users to fact-check the source of information. However, this is constantly changing. Some days, we see good attribution, and at other times, it’s gone. This will stabilize and improve over time. Its still experimental.
2. Conversational Experience
   • SearchGPT: It lets you have a conversation to get your answer. You can ask follow-up questions and refine your request. This is similar to how a client might talk to you during a consultation. For example, a user might ask, “What should I do after a slip-and-fall accident?” and follow up with, “What evidence should I gather?”
   • Google AI Overviews: Offers single, static responses, and if you do another search, it does not consider what you asked previously, so it is like starting an entirely new conversation.
3. Scope and Depth
   • SearchGPT: Draws from a wide variety of sources and provides easy-to-understand answers. It can also respond with multimedia elements at times.
   • Google AI Overviews: Focuses on brief overviews, emphasizing key points and offering links for deeper exploration.
4. Customization Capabilities
   • SearchGPT: Can be given more context on your firm’s specific content, allowing for personalized responses that reflect your practice areas and expertise as you continue the conversation.
   • Google AI Overviews: Uses general web content without customization for individual businesses or practices.
5. Accuracy & Reliability
   • SearchGPT: Provides detailed answers with citations, aiding fact-checking. In some cases it can even be more accurate on niche queries than traditional search engines (searchenginejournal.com)​. However, as a generative model it may still hallucinate or misattribute information – studies found AI search engines (including OpenAI’s) answered over 60% of queries incorrectly in tests​ (seroundtable.com).
   • Google AI Overviews: Leverages Google’s vast index and tends to cite authoritative sources, but it is not infallible. There have been notable errors – e.g. early on it gave incorrect and even dangerous advice (touting the “health benefits” of unsafe actions)​. Google adds a disclaimer (“Generative AI is experimental”) and often sticks to basic factual queries (where it achieved high accuracy in evaluations​), avoiding answers when reliability is in doubt.
6. Update Frequency & Recency
   • SearchGPT: Offers real-time information by querying live web content on the fly​. This means SearchGPT can include very recent updates or news that weren’t part of its original training data. Users have observed it has a strong grasp of time-sensitive queries, sometimes responding with up-to-the-minute info better than Google’s snapshot did​ (searchenginejournal.com). (Its base model has a training cutoff, but the web search integration mitigates that.)
   • Google AI Overviews: Built on Google’s continuously crawled index of the web, which is updated frequently. In practice it can handle current events well (Google indexes news sites within minutes), but the AI summary might not always incorporate breaking info unless it’s in the index and corroborated by multiple sources. In fact, SearchGPT showed a better understanding of some very recent queries than Google’s AI did​ (searchenginejournal.com), possibly because Google sometimes opts not to generate an overview if the info is too new or not yet verified. Google’s approach is cautious: if confidence in a fresh answer is low, it will just show regular results instead of an AI summary.

As AI tools become more popular by the day, it is vital for law firms to continue to improve their content and how they connect with potential clients. Well-structured content, good context, and user-focused topics answering their questions and potential follow-up questions are necessary. Well-structured markup for helping AIs to understand the content is also critical now. Make your content informative and engaging. If you need help with this, contact Consultwebs and let us assist in ensuring your content and website are set up for future success in what is becoming an AI-driven world.

The post Everything You Need To Know About SearchGPT appeared first on Consultwebs.

Trending Topics

Legal
The public braces for ICE raids. Commentary from immigration lawyers would be helpful content to post to blogs and social media.

Entertainment
It Ends With Us co-stars Blake Lively and Justin Baldoni’s lawsuit has garnered social media attention with many individuals posting their thoughts. Attorney perspective on this situation would create entertaining and educational content that could be shared with your followers.

Marketing Updates

Paid

• How are people spending their money on advertising platforms? Sensor Tower’s Digital Advertising Overview report provides a deep dive into 2024 social media ad spend share.
  • • $117 billion dollars in ad spend
  • Digital ad spend is up 17% year-over-year
  • #1 Ad Channel is Facebook with $32.7 billion in spend
• Threads rolls out limited ad testing in the US and Japan.

Social Media

• Meta announces new content rules that will get rid of fact-checking and loosen policies about what users can say on its platform.
• Meta reportedly offers creators cash bonuses of up to $50,000 a month if they post exclusively to Reels in an effort to capitalize on TikTok’s uncertain status in the US.
• After going dark for less than a day, TikTok is available for users again and President Trump has granted TikTok a 75 day extension on the US sell-off.
• Bad news for creators who have carefully curated their square Instagram feeds–the platform is switching up the profile grid to rectangles in favor of being more aligned with vertical content. The change clearly resembles TikTok.

SEO

• Does Google Favor User-Generated-Content (UGC)? Reddit rises in search growth according to study.
• AI Overviews – Why are they important and how to rank?

AI

• A Chinese AI model, DeepSeek, enters the chat. And it’s making waves already! How will it affect AI companies in the US?

See You Next Month!

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The post January 2025 Digital Marketing Industry Updates appeared first on Consultwebs.

Let’s take a look at what each is, what they typically bring to the table, and yes, even in which situations one may be a better fit than the other.

Both options have merit, but much like the choice between horseshoes and hand grenades, the correct choice depends on the results you hope to achieve.

So which one is the right fit for your law firm?

What is a Freelance Marketer?

A freelance marketer is a non-agency professional in marketing services that one can retain for a single project or on a retainer basis. Most freelancers specialize in a particular area of marketing, like SEO, social media, content creation, or ad management, so that they can bring deep expertise in that single area.

Freelancers usually set their own rules, policies, and schedules, without guidance, which can be a pro or a con depending on the individual freelance marketer.

Pros and Cons

Benefits of working with a freelance marketer include:

• Freelancers tend to be flexible with their work schedule and policies
• They may have one specific specialty that is important to your law firm
• Their pricing is typically more budget-friendly

Some limitations freelance marketers may face include:

• Limited knowledge
• Limited resources
• No team members to rely on

When is a Freelancer the Right Hire?

A freelance marketer may be the right choice for small law firms just getting started, or firms with limited resources to dedicate to marketing. Freelancers can also be a cost-effective way to “test the waters” of digital marketing.

What is a Digital Marketing Agency?

A marketing agency is a company that provides services that help people and businesses attract new business by leveraging various online methods. These companies offer many marketing services under one roof, such as:

• Web design
• SEO
• Social Media Management
• Paid Advertising
• Video Marketing
• OTT

Marketing agencies have management hierarchies for accountability, processes that have developed over time (be sure to check how long the agency has been in business), and a large pool of knowledgeable team members.

Pros and Cons

Benefits of working with a digital marketing agency include:

• Agencies have dedicated teams with varied specialties
• They have larger resource pools and increased access to technology
• They are skilled at long-term strategies
• They have repeatable processes, tested and refined over time
• They understand how all facets of digital marketing work together for maximum benefit

Cons of working with a marketing agency:

• Agencies tend to have a higher price tag
• Limited access to professionals outside of the agency’s office hours

When is a Digital Marketing Agency the Right Hire?

A digital marketing agency is a better fit for more established law firms looking to invest in their firm’s future; firms who are bought into digital marketing and know how powerful it is, and understand that results are tied to resources.

Furthermore, the RIGHT agency extends “results to resources” a step further, and focuses on a law firm’s ROI and cases signed as the primary metric for success.

The wrong agency can be a costly mistake. The right agency can be the difference between growing your law firm and growing stagnant in a competitive market.

So What’s the Right Choice for Your Law Firm?

Ultimately, the right choice depends on your law firm’s particular business needs. When choosing, keep your overall goals and budget in mind. Give it careful consideration before moving forward.

If you considered all of the above and are looking to explore how the RIGHT agency can help your law firm, contact the Consultwebs team today!

The post Freelance Marketers vs. Digital Marketing Agency–Which is the Right Choice for My Law Firm? appeared first on Consultwebs.