The assumption underlying the drive to automate is that faster is better.  The headlines on a thousand different SaaS company websites proudly scream out, “Get More Done!”.  But that assumes you know what needs to be done, done in which order, and that you know what done actually looks like.

In this article, we’ll explore effective automation strategies for legal marketing, while also considering when automation might not be the best solution

A Starting Point

Before automating anything, it’s better to stop and reflect:

• Do you have a reliable process or steps in a process that are worth automating?
• Do you know how that process contributes value to your law firm?
• Does that process even need to be done? If so, why?

Automation is often sold as a tool for productivity, and it can be, but only if the circumstances are right.  We first need to realize that automation is just that – a tool.  The value automation creates is derived from how it is employed within the processes you rely on to run your law firm.

Slow Down to Speed Up

The reality is that automation adds complexity if it is not properly implemented with a specific set of goals in mind.  The more complex the operations are, the more they require to maintain when something breaks.

Automation requires software and a set of instructions to operate correctly.  Without those, you just have an unnecessary expense.

Let’s take the example of when a new prospective client fills out the contact form on your website.  This is a digital interaction that could be fully automated given the proper workflow:

1. A prospective new client fills out your contact form with their contact information and a few details about their case.
2. The form is submitted, processed by your CRM, and saved in a database.
3. This kicks off a subprocess that attempts to measure if there is a viable case. The message is scanned for certain keywords that increase the likelihood of this.
4. A mixture of the right keywords having been found, the lead is assigned a positive score and assigned for follow-up.  If the right keywords are not found, then the lead is archived.
5. Assuming the lead score is positive, another subprocess is triggered that adds this prospective new client to an email and text message series introducing your law firm.
6. The system then looks for a positive reply from the new client saying they want to move forward, and their case is automatically assigned to an attorney for follow-up.

Imagine all the time your team would save in following up with new clients by doing this.  You could probably even reduce your staff, given enough scale.

In reality, we have never met a law firm that has taken automation to this extreme.  They understand that just because a prospect says the right things upfront doesn’t necessarily mean there is a viable case.  They also understand that not all prospective clients are going to provide details about their case without a human-to-human conversation.

The point is that when taken too far, our drive to automate often results in more things breaking, lost cases, and lost revenue.  We first need to understand the what, why, and how before rushing to automate.

When to Automate

Automation should only be brought into the equation once you have a working process that has been refined, simplified, and proven.  It’s much easier and less costly to run new processes manually or with very limited automation at first.

1. Here are some general steps that can be followed for building a new process, along with when to consider automation: Start with the deliverables or work product to be delivered upon completion of the process. Be as specific as possible in your expectations about the end result.
2. Document the process you envision. Type up the individual steps you think should be followed, in what order, and with specific timelines.
3. Consider the prerequisites for the process to be successfully completed. Think about data, information, training, or tools that everyone involved in completing the process must have access to for everything to ultimately be wrapped up successfully.

Draft a Standard Operating Procedure (SOP) that will provide training for all team members involved in completing the process.

1. Purpose
2. Summary
3. Prerequisites
4. Procedures
5. Materials & Resources

Train the team using your SOP and run the process. Collect feedback on what needs to be edited, removed or added. Make adjustments and updates accordingly.

Run the process again until it has been refined and everything that is unnecessary has been removed. Make sure you are getting the quality of work in the deliverable or work product you expect and in a timely manner.

Finalize the SOP once you are satisfied with the end results.

Identify steps for automation and implement them accordingly.

For simple processes, all of these steps may or may not be required.  For complex processes, it’s worth investing some additional time upfront to get it right before spending money on automation.

What to Implement Automation Strategies

Some areas of law firms will lend themselves more naturally to automation than others. At Consultwebs, our expertise is in legal marketing.  Here are some areas you might want to consider when thinking about automation in your marketing efforts.

Content Management Automation

Your content is your voice online. But managing it doesn’t have to be a full-time job. With automated tools like Hootsuite or Buffer, plan and publish across all platforms seamlessly. For example, imagine scheduling a week’s worth of blog posts and social media updates in one sitting. These tools also provide data-based insights, such as the best times to post based on when your audience is more active, maximizing engagement and reach. 76% of companies use marketing automation, underlining its essential role in modern marketing strategies.

CRM Systems for Client Relationship Management

CRM systems, like Salesforce or Hubspot, transform how you manage client relationships. These aren’t just databases; they are intelligent systems that track every interaction. For instance, a CRM could automatically send a reminder to your team when it’s time to follow up with a client who had a consultation but hasn’t retained your services yet. It could also prompt you to send a personalized greeting on a client’s birthday, helping nurture relationships and build loyalty without manual tracking.

SEO Automation Tools

Being visible online is crucial, and SEO automation tools like SEMrush or Moz can be lifesavers. These tools help streamline the complex process of search engine optimization. For example, they can suggest the most effective keywords to target based on current trends and track your rankings over time. This allows you to optimize your website’s content continuously and improve your visibility on search engines without needing deep technical expertise.

Social Media Automation

Social media strategies require consistent and engaging content, and tools like Sprout Social or SoCi help manage this efficiently. These platforms allow you to schedule posts, analyze engagement, and manage all your social media accounts from one dashboard. Imagine planning a month’s content in advance and using built-in analytics to adjust your strategy based on which posts get the most engagement. This ensures your law firm maintains an active online presence without the daily grind of manual posting. Studies show that marketers who use automation are 46% more likely to report having an effective marketing strategy.

Email Marketing Automation

Email marketing can significantly enhance client engagement when personalized effectively. Tools like Mailchimp or Constant Contact use automation to segment your audience based on their behavior or demographics. For instance, you could set up an automated email campaign that sends a customized welcome email to new subscribers and different follow-up emails to those who have clicked on specific links within your emails. This targeted approach ensures messages are relevant to each recipient, increasing open rates and engagement without manual oversight. And did you know? Businesses using email automation see an up to 451% increase in qualified leads!

Implementing Automation: Step-by-Step

Before diving into a sea of automation tools, take a step back. What does your law firm actually need? Maybe it’s streamlining client communications or perhaps automating your billing processes. Identifying your pain points is the first step to finding your perfect tech match.

1. What specific issues are you trying to solve with automation? Make sure to focus on areas that will have the most significant impact on efficiency and/or client satisfaction.
2. The world of legal tech is vast and varied. Don’t just go for the shiniest new tool on the market. Consider what integrates smoothly with your existing systems. Need help deciding? That’s what we’re here for at Consultwebs. We’ll help you pick tools that not only fit your current needs but also grow with your firm.
3. Integrating new tools into your existing setup can feel like fitting a square peg in a round hole. But with the right approach, it’s more like completing a puzzle. Start small, ensure your team is on board, and gradually increase complexity as everyone gets more comfortable. 
4. Even the best tools can falter without proper training. Invest time in educating your team about the new technologies. Make training sessions engaging and relevant–show your team not just how to use the tools but also why they’re beneficial. This investment in knowledge pays dividends in smoother operations and a happier workplace.

Measuring the Impact of Automation Strategies on Marketing

What’s the point of investing in automation if you don’t see the results? Set clear Key Performance Indicators (KPIs) to measure what matters most–be it client acquisition rates, engagement levels, or time saved on tasks. This data isn’t just numbers; it’s the pulse of your campaign’s success.

Think of automation tools as your marketing crystal ball. These tools provide analytics that offer a glimpse into future trends based on current data. Discover which blog posts pull the most traffic or what email subject lines get the most opens. These insights allow you to replicate your successes and avoid past mistakes, continuously refining your strategies to ensure they remain effective.

Conclusion

Embracing automation in legal marketing isn’t just about keeping pace with current trends–it’s about being a trendsetter. With the right strategies, tools, and support from Consultwebs, your firm is not merely surviving the digital age but thriving in it. Are you ready to revolutionize your marketing and free up your time to focus on what truly matters–serving your clients?

Excited about the possibilities? Book a free consultation with our team at Consultwebs today. We’re ready to help you navigate the complexities of digital marketing with bespoke strategies tailored to your firm’s unique needs.

The post Automation Strategies to Make Your Legal Marketing More Productive appeared first on Consultwebs.

Struggling to stretch your law firm’s budget? Rest assured, you’re not the first.

Having spent over a decade in the legal sector, one key revelation has stood the test of time…

Top-performing law firms are forward-thinking, regularly scrutinizing and tweaking their budgets and marketing approaches in response to both internal and external flux. This includes:

An unpredictable economy

Staffing changes post-resignations

Variations in overall expense distribution

Remember, within difficulties lies potential. Research indicates that during tough times, for instance, an economic downturn, forward-thinking law firms persistently explore more effective marketing strategies. They do this to ensure they can maintain high-quality legal services for their clients and attract new prospects, all the while keeping a tight rein on operational expenses.

So, to help firms like yours who are searching for ways to get the most out of a law firm budget, I have compiled insightful strategies to improve your firm’s:

• Revenue
• Operations
• Profitability

Understand Your Firm’s Ideal Marketing Budget

The role of your marketing team is to enhance your law firm’s visibility to potential clients. Absent a dedicated marketing team, standing out against competitors, and acquiring new online clients becomes quite a task.

Embracing comprehensive marketing is not just a ‘nice touch’ – it is an imperative.

But here’s a startling fact: as the figure above indicates, just over half (57%) of law firms possess a designated marketing budget.

This naturally leads us to this vital question:

What should be the marketing spend of a law firm?

The Small Business Administration recommends that law firms should spend 7-8% of their company revenue on marketing. Considering established companies have little room for growth, this is a reasonable amount. But for small to medium law firms, spending 10-12% of their revenue on marketing is recommended.

There are, of course, other factors that will play a huge role in the size and allocation of your budget.

• Firms geographic location
• Practice area competitiveness
• Firm’s brand strength (are you already established? Are you starting?)
• Firm’s growth objective (do you have aggressive growth goals and are willing to invest more?)

Once you paint the picture around your budget and begin investing in a marketing agency, different marketing channels, etc., it’s time you check the data.

Why does data matter so much?

There are many creative ways your firm can use data to grow its business, but to keep it short, data is perhaps the most powerful asset in your entire marketing investment.

With the hard numbers, you can:

• Pinpoint other areas of opportunity
• Prioritize the campaigns that are bringing the most ROI
• Fill in the gaps where data suggests you have potential
• Improve and outsmart the competition

With that in mind, let’s dive into how data can help your firm’s budget.

Make Sure To Track Your Law Firm’s Efforts With Real-Time Analytics

To ensure your firm will stay profitable, having complete visibility of what works for your firm and what is not is a must. If you have a healthy ROI, it means that all your efforts are worth it; if the data says otherwise, then it means you should be adjusting your strategy accordingly.

One of the main signs your marketing strategy is working is if you are increasing leads. When marketing is done to fit your goals, these leads may convert into cases and, therefore, increase your revenue.

Nonetheless, lead tracking should not be a burden on you. It should be accessible, always available, and easy to understand, and there’s a solution for this.

Today, one of the powerful platforms to track analytics and data for law firms is LawEval. The benefit of using LawEval is that it uses your firm’s data and gives you the most accurate real-time results.

What makes LawEval different from the rest is that it was designed solely by a team of engineers exclusively for law firms.

LawEval has 3 powerful tools:

• Performance monitoring tool
• Lead tracking tool
• Data analytics tool

What You Can Expect From Using LawEval

• A better understanding of your firm’s ROI – Because you can see the data, you can amplify what’s working and easily analyze what direction to take to improve other areas.
• Confidence in knowing you can log in anytime – You will have peace of mind because you know that you can check your digital assets, your website’s current rankings, and the life cycle of your leads anytime you want.
• Get the full visibility and control you always wanted – You don’t have to wait for an email reply, follow-up call, etc. With LawEval, you can easily compare month-to-month and come to your conclusions.

Here’s a sneak peek of how LawEval works:

Experience LawEval

Now that you already know what’s working with your strategies by looking at the data, it’s easier to identify what to focus on and what to hand down. This leads us to the next step you should take — delegation!

The Wonders of Proper Delegation

The power of delegation is a concept often highlighted by industry leaders and thinkers. But how can it be applied, particularly within the context of a law firm?

Delegation is a tried-and-true strategy, not just in legal practice but across many business sectors. Despite the evident benefits of efficient delegation, many professionals still find themselves grappling with routine tasks, often due to a reluctance to embrace change.

My key principle on delegation is clear:

Lawyers have limited hours in a day, which should primarily be devoted to billable work. If a task isn’t directly contributing to the bottom line, it’s a prime candidate for delegation.

And this is where advancements in Artificial Intelligence (AI) come into play, offering promising possibilities for law firms. For instance:

• Legal Research: AI-powered tools can rapidly sift through vast amounts of legal data and case law, greatly reducing the hours traditionally spent on research.
• Document Review and Management: AI software can efficiently handle tasks like due diligence, contract review, and discovery activities that can be time-consuming when performed manually.
• Predictive Analytics: AI can utilize historical data to predict outcomes of legal proceedings, giving lawyers insights that can guide their case strategy.
• Automating Routine Tasks: AI can handle administrative tasks like scheduling, billing, and client reminders, freeing up lawyers to focus on more critical, revenue-generating tasks.

By melding the power of delegation with the efficiency of AI, law firms can streamline their

Navigating Outsourcing for Advertising and Marketing

Advertising and marketing play a vital role in a law firm’s success and reputation. Understandably, a significant part of your budget goes there.

The trick is to make those dollars work hard and smart. While the do-it-yourself approach can save you money in some cases, it may also cost you more money and time in others.

Let’s discuss the importance of skilled professionals in advertising and marketing. The landscape is quickly evolving with advancements in tech areas like AI, so expertise is crucial.

One major benefit of outsourcing is that you’re getting a comprehensive solution from a team of experts ready to excel in what you need.

You might think an in-house marketing team could offer the same skills, like SEO expertise, to improve search engine rankings.

But, studies show that having an in-house marketing team might end up costing you more in the long run due to:

• Diverse roles: Smaller teams often have to multitask instead of specializing in particular areas.
• Adaptability: In-house teams are typically fully occupied and might struggle to swiftly shift priorities as marketing scenarios change.
• High expenses: Building and maintaining an in-house team is costly. When you consider hiring, training, retaining, and equipping the team with necessary digital assets, costs can easily exceed $200k.

Save Law Firm Marketing Budget By Hiring a Marketing Agency For Law Firms

Earlier, we discussed the hefty costs involved with an in-house marketing team.

But here’s the kicker:

One of the top benefits of hiring a marketing agency? It’s cost-friendly!

Marketing agencies let you invest painlessly according to your budget. Unlike in-house teams that require constant investment, outsourcing to a marketing agency introduces a flexible, ‘invest-what-you-can-afford’ model that is more budget-friendly over time.

Wondering if we have proof? — Of course, we do!

Just take a look at this data from Amourgis and Associates, Attorneys at Law, one of Consultweb’s loyal clients, which practices in two distinct areas of law. Although they have several competitions, they’re still planning for continued growth with Consultwebs.

Using LSA and SEO, the firm’s acquisition of leads increased:

• The firm’s cost per lead (CPL) continues to decrease, while the average CPL is now $60.03 (≈ $60).
• The firm’s number of leads continually increases as well, and the average leads per month is now 136.65 (≈ 137).
• With a team of experts behind your firm, success would not be so hard to reach.

At Consultwebs, we offer a range of solutions, including:

• SEO
• Social media management
• Content creation
• Web design
• Streaming Advertising or OTT advertising
• Email marketing
• And more

Your investment comes with a team of experts and all the necessary tools to take you where you need to be. This differs from an in-house setting where you’d shoulder extra salaries and tool cost burdens.

Learn How To Measure Your Law Firm Marketing ROI Here.

Take the First Step To Save More Money

Based on my conversations and strategizing success for hundreds of law firms, I believe law firms can confidently grow and make money through these smart strategies. Just hear it directly from one of our successful clients:

As a professional in the legal field, my best tip would be: don’t let the fear of change hold your success back. If you’d like to get granular about your budget and strategies, I’d love to invite you to jump on a call with me.

Saving on your law firm budget means smart allocation of budget to where it works and generates profits.

The most successful law firms have already found the strategy that made them money-making firms. Don’t let the fear of change hold your success back.

Let’s strategize your firm’s money-making plan.

The post Law Firm Profitability appeared first on Consultwebs.

• Budgetary constraints
• Desired outcomes
• Overall business goals

Differentiating Your Needs and Your Wants

We understand that your law firm wants to achieve certain goals in a specific timeframe.

However, merely following your WANTS won’t suffice.

What does your firm NEED to compete, stay afloat, and most importantly, thrive in today’s market?

We’ll help you find the answers.

Because making significant decisions in the business world, like in law firms, requires:

• Wisdom to take premeditated risks
• Capital

Taking these essential aspects into consideration is key to better understanding what your firm NEEDS.

If you want more business, you will need to invest in assets that’ll help your firm get there.

Like what?

Start off by doing some research.

• What are your competitors doing that you aren’t?
• Where are they visible?
• How can you implement that strategy but get better results?
• More so, where are the clients searching for legal services?
• What kind of information are they looking for?
• If a law firm invests in a digital asset, e.g. SEO, to improve visibility – how can law firms assess the quality of such service?

For example:

When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and ask for references from other clients.

While shopping around, it can be tempting to piece together different services from different vendors. Whether you are piecemealing to save money or because you liked different parts of different vendors’ proposals, beware: This fragmented approach will cause costly cracks in your online marketing campaign.

Even when vendors pledge to work together, even when they have a good relationship, even when they have the best intentions for your campaign, the disconnect will inevitably show. And your bottom line will suffer.

This free checklist will help you with your due diligence:

Understanding the Interconnections Between Design, Development & SEO

Web design and SEO are often thought of as separate services, but to be effective, they should be considered a package deal. For law firms, the intent of a website is to bring in clients, so that should be the intent of the design. A beautiful website that doesn’t attract visitors and convert is a waste of money.

Designers should be closely consulting with SEO teams on user experience (UX), functionality, site structure, and paths to conversion. As a design moves into code, developers should also be working the SEO team to address factors that will affect the site’s rankings and conversions.

Common problems that pop up when SEO is not considered during the design and development phase include:

• Poor mobile usability
• Missing functionality
• Minimal focus on conversion
• Lack of site structure optimization
• Poor site speed
• Problems with image sizes
• Improper usage of header tags
• Incomplete NAP (name, address, phone) references
• Too small font sizes (yep, that can cause a ding to your SEO!)

These are all problems that may not be immediately noticeable by looking at a beautifully designed homepage, but they can leave your new site dead in the water when it comes to bringing in business.

More Vendors, Less Efficiency & Ultimately Money Wasted

When an SEO team from one vendor works on a site that was designed by another vendor without optimization in mind, the team has to go back and play catch-up. They must fix site structures, create workarounds for problematic coding, and address problems of missing functionality. In some cases, this can mean additional money for recoding. In every case, it is work that could have been done before the site launched to ensure success out the gate.

In addition, if a problem arises with a site, your entire online marketing campaign can come to a screeching halt as you try to get to the bottom of what happened. (For example, changes from a design vendor can severely impact your SEO.) Once you identify a problem, you may see delays as the appropriate fixes are implemented by each vendor and intertwined issues are hashed out by representatives from different companies.

Exposing Bad Practices in the Legal Digital Marketing Industry

One of the most astonishing findings under ABA’s latest report is the number of lawyers in the dark about how their firm uses technology to attract clients. Around 47% of firms do not know whether they have policies regarding publishing on social networks, blogs, etc.

The report goes on to show that firms are hiring an external consultant to take on the following:

• Site design (50%)
• SEO (28%)
• Social media (25%)
• Print marketing (14%)
• Phone leads (9%)
• Online leads (5%)
• AdWords/PPC and directory listings (5%)
• Direct mail (4%)

These tasks take time, effort, and skills, which is why many firms rely on the help of a legal marketing agency. But how can you find the best fit for your firm? What kind of ‘red flags’ should you be on the lookout for?

We’ll start by saying no two legal marketing agencies are alike, but you’ll want to steer clear from snake oil salesperson tactics that promise a ‘quick fix for all.’ To help you better identify this, let’s look into 2 major bad practices in the legal marketing industry.

Bad Practice 1: Backlink Strategy Focused on Quantity

A backlink refers to the link connecting one page to another. Here’s a basic overview:

A backlink may not mean much to the everyday Internet user, but backlinks are powerful for those investing in digital marketing. With a solid backlink strategy, you can:

• Increase rankings
• Improve your visibility in search engines like Google
• Get more referral traffic
• Boost your domain and page authority
• Drive more traffic, and thus more leads

Although links are a significant factor in where your firm’s page and the site will show up, recent findings state Google finds backlinks have less impact on your rankings than before. In other words, more links do not mean better results, rankings, etc. In this case, quality will always beat quantity.

According to the Director of ROI Strategy at Consultwebs, Grant Brott, a good legal backlink should include the following:

1. Broader industry relevance: Links related to your topic or have some standing in the legal field you’re in.
2. Practice area relevance: Links are highly relevant by topic/ practice area. For example, a motorcycle firm getting a link from a motorcycle club about accidents is relevant to the practice area.
3. Location relevance: Links that are specific to your legal jurisdiction.

Some agencies might want to shift their focus to quantity, but this is a slippery slope with Google’s helpful content update; its best that firms focus on creating content for people first. Again, this reinforces the previous concept that a good legal backlink focuses on providing relevance above all.

Bad Practice 2: Buying Engagement for Law Firms

Please note: Buying engagement refers to buying likes, clicks, and followers, which is entirely different than advertising.

Behind every successful digital advertising campaign, there’s a high probability there’s money involved. You have to spend money on social media to get it in front of people, which is possible through legal digital advertising.

Sadly, one of the most common social media mistakes is buying followers. Technically, purchasing followers, likes and shares is legal, but at best, this is just a quick way to make your firm appear more popular than it is, and ultimately it won’t impact your bottom line.

Firms starting on socials may be tempted to fall for such shortcuts, but purchasing engagement means:

• Increasing spams
• Reaching bots (inauthentic, inactive audiences)
• Engagement is still not guaranteed

Buying engagement is different from advertising. With advertising, you can promote your content and put it in front of audiences that need you. Clients using a mix of organic and paid advertising (SEM) see a higher ROI. Take a look at this case:

See How Firms Get 4X Leads with SEM

Takeaway: Get the Most of Your Marketing Investment

Don’t let your marketing dollars go to waste.

To help you protect your firm’s investment, we have created a resource to facilitate your decision-making process as you search for the ideal legal marketing agency. It includes a list of 15+ printable questions related to:

1. Your budget
2. Your decision-making process
3. Your ideal results-based mindset

Download My Decision-Making Handbook

In addition to that resource, if you’re looking for the best ways to improve your firm’s overall health, then let’s take this conversation to the next level – feel free to schedule your 1-1 here.

The post Selecting a Law Firm Marketing Vendor appeared first on Consultwebs.

We are all aware that a recession can mean the following:

Job losses

Decrease in business growth

Decline stock markets

Although many agree that the forecasted recession won’t be as severe as the COVID-19 pandemic or the “Great Recession,” many law firms are still on edge.

But despite this prediction, here’s the good news…

The American Lawyer retells, “The [legal] industry continues its transition into an increasingly digitally-enabled world.”

Law firms can defend their practice from economic downturns by looking ahead and, more than surviving, your firm can thrive through it all.

Let’s dive in.

Marketing During the Great Recession

During recessions, when gaining profit is a battle, a typical response among law firms is to cut back on marketing budgets rapidly. Businesses need to learn that consistent marketing efforts are the pillar of strength they need during hard times.

This is why neglecting and cutting on marketing strategies could be one of the most damaging decisions in such scenarios, and here’s why…

Strategic marketing helps maintain your firm’s visibility and effectiveness while capturing new clientele when competitors retreat.

As proof, take a look at how marketing online can tremendously help law firms reach success.

How Personal Injury Law Firms Remain Recession-Resistant

Businesses may struggle, but the differentiating factor between those who move ahead and those who stay behind is the response.

Law firms seeking to respond rather than retract need to consistently and continuously believe in the process, just like a Chicago-based law firm that weathered the storm with Consultwebs.

The firm almost chose to give up but decided to stay, and that decision paid off big time.

• Over time, their website visitors increased by over 25%.
• Their page views grew significantly, and their organic traffic grew by over 4X.
• The firm began seeing a regular boost in sign cases monthly.

The Top Marketing Practices for Building a Recession-Resistant Personal Injury Law Firm

The most successful law firms mix and match their digital marketing strategies according to their needs. However, there are some standard best practices:

1. Continuously Market to Your Loyal Clients

While getting new clients is critical for business, taking care of your existing clientele is your real asset, especially during an economic crisis.

They’ve already used your services, trust you, and have ‘been there, done that.’ Plus, your existing clients are already your strongest advocates, and their reviews and testimonials are the proof that speaks for itself.

2. Be Where Your Customers Are

Let’s take a closer look at the case of a criminal defense law firm partnering with Consultwebs. By partnering with Consultwebs, they have decided to invest in SEO and digital advertising. To show you the increasing impact these investments have on the firm, we’ll go over the following time period:

• After – referring to the time period between January 2023 – March 2023
• Before – referring to the time period between July 2022 – December 2022

Through a consistent investment in SEO and digital advertising, the firm is increasing its average monthly leads by 243% and is decreasing the cost per case by 71%, which is more than half.

This is clear proof that partnering with an experienced personal injury marketing agency is key.

This brings us to the next section.

Is Your Marketing Agency Doing All They Can With the Available Tools?

Your relationship and communication with your current marketing agency significantly impact your firm’s success.

Being transparent with each other about your firm’s goals, where your firm currently stands, and whether your firm is properly being audited is essential.

Firms Can Emerge Stronger Than Ever

Remember: you can turn every challenge into an opportunity to grow. 

Even if your competitors decide on a different route, know that your consistent investments can help you remain rock-solid.

If you’d like more information and come to your own conclusions as to which vendor is the best fit for your firm, we’ve got you covered.

Download Your Vendor Comparison Checklist

The post Recession-Resistant Law firms appeared first on Consultwebs.

But it doesn’t have to be this way.

With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling.

This post is for the law firms that: 

• Don’t know if their marketing is working and want to find answers.
• Feel like they’re wasting money on ineffective campaigns. 
• Aren’t able to track their progress from beginning to end. 
• Seek to make necessary adjustments to their campaigns, e.g., allocate money to another type of digital asset. 
• Need to justify their marketing budget to stakeholders. 

Let’s start with the basics:

Your firm’s marketing ROI signals what’s working and what isn’t working. 

For example, if you are placing a significant portion of your marketing budget on one marketing asset, e.g., Facebook ads, while your marketing agency suggests you should also complement this with video. It’s critical you understand your budget from start to finish to allocate your marketing dollars where you will get the best results.

If you are investing in marketing, you deserve full transparency.

Stay with us to find out everything you need to know about marketing ROI.

Why Your Firm’s Marketing ROI Matters More Than You Think

Before jumping into specifics, let’s take a look at the current state of legal marketing:

As more and more firms realize the importance of marketing to grow business revenue, it’s incredibly important to look into the other half: measuring success to come to your own conclusions about what’s working and what isn’t. 

This allows your firm to not only work smarter but also place your dollars confidently even when there are many moving pieces like:

• Your competition
• Your practice area
• Your audience(s)
• Your needs
• Your current digital investments & more.

The four main reasons why firms look into their ROI include:

Now that we’ve covered the why let’s dive into the what.

Why Your Firm Needs to Start Measuring Marketing ROI

There are a multitude of marketing metrics law firms can begin tracking. However, when it comes to ROI-focused metrics, you need answers to:

• Lead Tracking – How many leads are coming through?
• Average Cost Per Lead – What’s the average cost per lead?
• Average Cost Per Case – What’s the average cost per case?

In this FREE guide to tracking ROI for law firms, you will find all the answers to this. But, we’ll give you a quick overview of one strategy: use a lead-tracking platform like LawEval.

With LawEval, you have real-time growth insights, and what’s more, one of the modules called Leads. Leads is designed for law firms looking to track their lead intake from start to finish. Take a look:

If you are investing in marketing, you should have answers to all your questions from start to finish. If you’d like to learn how to identify which of your marketing channels are the most effective and make necessary adjustments, we’ve got you.

Download Your Free Guide Here

The post Marketing ROI appeared first on Consultwebs.

To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer is, unfortunately, not a clear-cut one, and the best choice will differ for every law firm, depending on factors such as size, budget, and specific marketing objectives.

In this blog post, we delve into the key considerations and advantages of both options, providing you with a comprehensive guide to help you understand the differences between building an in-house marketing team and working with an external legal marketing agency. With this knowledge in hand, you will be better equipped to make an informed decision that aligns with your firm’s unique goals.

In-House Marketing Teams

An in-house marketing team consists of employees hired by your law firm to handle all aspects of your marketing strategy. Bringing your marketing team in-house, or ‘in-housing,’ involves developing a team to spearhead marketing facets such as content creation, social media management, and search engine optimization (SEO).

Pros:

• Internal communication: In-house marketing teams benefit from direct, fast communication with other departments. Have a question about a marketing strategy? Your team member’s desk is likely only a couple of steps away.
• Brand familiarity: In-house teams have a deep understanding of your law firm’s brand identity, allowing them to create marketing materials that align with your firm’s image and message.
• The highest degree of control: With an in-house team, you have more direct control over the marketing process and can easily make changes to strategies and priorities as needed.

Cons: 

• Limited expertise: Especially if your marketing team is small, there’s a limit to what your team can accomplish. In-house teams may lack the diverse skill sets and specialized knowledge that a marketing agency can provide, potentially limiting the effectiveness of your marketing efforts.
• Scalability challenges: Expanding an in-house team can be time-consuming and costly, making it difficult to adapt quickly to changing market conditions or increased demand.
• High Cost: Building an in-house marketing team can become very expensive, very quickly. It requires hiring and training new staff as well as providing them with salaries, insurance, retirement benefits, and office space. Even with an average, three-person large marketing team, these expenses can easily reach and exceed $200,000 in yearly expenses.

Marketing Agencies

A legal marketing agency is an external company that specializes in providing marketing services specifically tailored to the unique needs of law firms. They possess a team of experts with extensive experience in various digital marketing areas.

Pros: 

• Industry Expertise: Law firm marketing professionals like us have decades of industry experience in the legal field that’s difficult for an in-house team to compete with. This expertise allows us to stay current with the latest trends and create tailored marketing strategies compatible with your firm’s practice areas and location.
• Large, diverse teams: If you’re looking to get the most out of your marketing investment, the reality is that it will take a village. Luckily, manpower is not a problem for marketing agencies. They often have multidisciplinary teams of specialists who can handle various aspects of your law firm’s marketing efforts, including:
  • SEO
  • Content creation
  • OTT advertising
  • Social media management
  • Web design
  • Email marketing
  • And more
• Cost-effective: Marketing agencies allow you to vary your investment based on your budgetary constraints for the year, as opposed to in-house marketing teams that require a constant, year-over-year investment. This flexible, ‘pay as much as you want’ approach proves to be much more affordable over time.
• Access to advanced tools: Legal marketing agencies have access to cutting-edge marketing tools and technology. By hiring an agency, you don’t have to worry about investing in licenses to use these tools – they come with the package. LawEval, for instance, is an advanced analytics platform that Consultwebs uses to optimize our clients’ marketing campaigns.
• Time-saving: Outsourcing your marketing to an agency frees up your law firm’s time, allowing you to focus on your core business activities and client relationships.

Cons: 

• Less control: Outsourcing your marketing efforts may sometimes result in less direct control over strategy and execution. That said, a good legal marketing agency will take the time to get to know your firm and ensure that their and your firm’s goals are in alignment with each other.
• Limited familiarity: An external agency may not be as familiar with your firm’s culture, values, and objectives. This might require bringing them up to speed on what’s important to you and your firm.
• Slower communication: Sometimes, working with an external agency may involve longer response times and delays in communication. However, the most effective agencies combat this stereotype in two ways:
  • Open communication channels: Top-notch legal marketing agencies prioritize client communication and maintain open lines of communication, ensuring that clients are kept in the loop and can reach out to their team whenever necessary.
  • Transparent access to data: Consultwebs believes in transparency and empowers its clients by providing them with access to resources like LawEval. This platform allows clients to check their marketing data and analytics anytime they wish, ensuring that they can independently monitor the progress and success of their marketing efforts.

The Consultwebs Approach to Marketing

If you choose to go the marketing agency route, why should you choose Consultwebs?

There are many reasons (which we’d be happy to discuss if you wanted to hop on a phone call with one of our industry experts), but most importantly, we know and understand the legal industry. Where other marketing firms need to educate themselves about industries that might be foreign to them, Consultwebs exclusively specializes in legal marketing. With 23 years of experience in the business, we’ve had the opportunity to customize and refine our marketing approach specifically for the legal industry.

Takeaways

Which option is right for you?

Although we personally are biased towards the benefits of hiring a legal marketing agency, the ultimate decision will depend on your law firm’s specific desires and goals. If you’re still on the fence, try talking it through during a free consultation with one of our marketing professionals.

We ultimately want you to make the decision that’s best for your law firm, and we’re more than happy to provide guidance and answer any questions you may have to help you make an informed choice.

The post In-House vs. Agency: Choosing Your Law Firm’s Marketing Solution appeared first on Consultwebs.

With increasing competition, more and more law firms are seeking to position themselves in the most unique way possible. In such a highly competitive industry, having a solid marketing strategy is more important than ever. However, the most successful marketing strategies are often built on a strong foundation, commonly referred to as a marketing stack.

With a marketing stack, firms are able to:

• Streamline marketing and sales efforts
• Optimize the prospect outreach
• Retain clients
• Grow business in a sustainable way and more.

To reap these rewards, law firms must invest in the right marketing stack. Let’s dive in and explore the ecosystem behind legal digital platforms.

What is a Marketing Tech Stack?

Picture your law firm as a high-performance sports car hurtling down the highway. As you pick up speed, you need a powerful engine to keep up with the demands of the road ahead. So, what is your engine for growth? Your marketing stack is like that engine, providing the horsepower and acceleration your business needs to thrive in today’s fast-paced digital landscape.

Essentially, your marketing stack is the collection of tools and technologies that make up your marketing ecosystem. From your website and social media accounts to your email marketing platform, it’s the engine that drives your entire marketing strategy.

Why Does a MarTech Stack Matter for Law Firms?

The smartest, most innovative businesses today understand the importance of leveraging their data. As a business grows, managing a larger volume of data, people, and processes can become overwhelming, making it easy for your firm to get bogged down in menial tasks. But what if we told you that you can automate tasks and remove obstacles from your team’s workflows? Wouldn’t it be great to waste less time on mundane tasks?

If you’re investing in a wide range of legal marketing services, you shouldn’t need to refresh 10+ tabs to check on your performance. With the right marketing stack, you could simply get rid of all the open tabs and constant emails asking about your status, and even get alerts on your phone.

Most importantly, with a marketing stac,k you can leverage the insights to make informed decisions that drive profitability.

Data-Driven Law Firms: The Key to Acquiring, Retaining, and Profiting

• Data-driven organizations are…
  • 23X times more likely to acquire customers
  • 19X times more likely to be profitable
  • 6X times likely to retain customers

The Top Analytics Marketing Technology for Law Firms: LawEval

With so many marketing tech tools on the market, it can be challenging to choose the right stack for your law firm. However, if you’re looking for a comprehensive and effective solution, we recommend LawEval as your go-to marketing stack.

• LawEval is the one and only hassle-free all-in-one dashboard offering real-time data growth insights specifically designed for all law firm’s marketing needs.

Benefits and Features Behind LawEval

Favorable Benefits of LawEval for law firms: 

• Headache-free, powerful top-notch technology that is sturdy enough that you can work without an IT representative
• 24/7 security e.g. checks your website vitals and provides reports
• 100% personalized reliable alerts e.g. text messages
• All answers at the palm of your hand with instant access to critical questions like, ‘How many leads am I acquiring?’
• And more.

Potent Features of LawEval:

LawEval has 3 main modules: Analytics, Performance Monitoring, and Leads. Let’s briefly go through some of the features behind these powerhouses.

1. Analytics Module

Gain deep insights into the performance of your marketing campaigns and make data-driven decisions that drive profitability. With it you can:

• Visualize key metrics and KPIs in real-time, allowing you to identify trends and opportunities for optimization.
• Track the effectiveness of your campaigns and optimize your messaging and targeting to drive better results.
• Use custom reporting to gain a comprehensive view of your marketing performance and make informed decisions that maximize your ROI.
• And more.

Example of the Analytics – Digital Advertising:

2. Performance Monitoring Module

Your website is your digital home, and you’ll want to get familiarized with it. Thanks to performance monitoring you can stay on top of your website’s performance 24/7 and proactively identify issues before they become problems.

• Monitor your website’s uptime, speed, and functionality to ensure a smooth user experience for potential clients.
• Receive real-time alerts for any issues or errors, allowing you to address them immediately and minimize downtime.
• Gain insights into website traffic and user behavior, allowing you to optimize your website’s performance and drive more conversions.
• And more.

Example of the Performance Monitoring – Visual History:

Performance Monitoring Made Easy

3. Leads Module

Firms should never lose quality leads. Track your leads from initial contact to final conversion, and find out what’s working to drive even more conversions.

• Track the source and quality of your leads, allowing you to focus on the channels and strategies that are most effective.
• Use lead scoring and segmentation to prioritize high-value prospects and nurture them more effectively.
• Integrate with your CRM system to streamline your workflows and ensure a seamless handoff between marketing and sales teams.

Example of Leads Overview:

Lead Tracking Made Easy

Takeaway: Nothing Needs to Fall Through the Cracks

Having the right marketing stack is crucial for law firms looking to stay competitive and drive growth, but finding the right fit can make all the difference. With the right marketing stack in place, nothing needs to fall through the cracks. If you’d like to learn more about a potent marketing stack for lawyers, we’ve got you covered.

Download the Ultimate LawEval Handbook

And are you a Consultwebs client? We’ve got a gift for you! The Analytics Module is available for FREE to any Consultwebs client with Attorney SEO services or Digital Advertising contract. In addition, if you’d like a helping hand, want to look into your marketing’s health or simply want to have a chat feel free to schedule a 1-1 with our sales consultant Sam Polesak.

The post MarTech Stack for Law Firms appeared first on Consultwebs.

Want to stay ahead in the game? Stay here and learn how to overcome the most pressing challenges law firms face in the coming years.

With rapid technological advancements, the legal industry is experiencing a significant transformation. As such, law firms are facing a host of challenges that are not only impacting their operations but also changing the way they practice law. From technological innovations to evolving client expectations, law firms must overcome several hurdles to stay ahead of the curve.

To be more specific, research finds four primary changes are happening in the legal industry:

1. The rising prevalence of remote work offers greater flexibility but also leads to work-life balance concerns.
2. The “Great Resignation” phenomenon
3. High demand for legal services
4. The effects of inflation and the potential for an economic recession

In the coming years, law firms will encounter various challenges and opportunities that will impact their ability to deliver services, win new business, and remain competitive. Let’s look at some of the top challenges law firms will face in the coming years, as well as proven strategies to navigate the uncharted waters with ease and confidence.

The Top Challenges Faced by Law Firms Today and Tomorrow

1. Balancing Work and Life

One of the significant challenges that law firms will face in the years to come is maintaining a healthy work-life balance for their associates. The rise of remote work and flexible schedules has increased the ability for lawyers to work from home or outside of traditional office hours. Still, it has also led to blurred lines between work and personal time. This can lead to burnout, stress, and mental health concerns for lawyers who struggle to disconnect from work. Law firms should learn how to prioritize work-life balance to attract and retain top talent and ensure their lawyers can provide quality legal services to clients.

Discover Tips for Balancing Work and Life in Law

2. Cyberattacks and Cybersecurity

Did you know that cyberattacks are happening right now? Studies show that ransomware attacks take place every 11 seconds. Because many firms offer their services with the help of digital assets, it’s a good practice to understand the dangerous side of cyberattacks and, ultimately, take action to protect their firm and clients.

Read Over the Ultimate Legal Cybersecurity Protocol

3. Increased Competition

Today, over 1 million active lawyers are in the country, reflecting a 6.6% growth from 2012.  This increased number of lawyers has led to heightened competition in the field. Some may decide to lower their prices, but this is a trade-off. While law firms may not be able to prevent rivals from undercutting, you can still take several actions to sustain a high level of profitability. For example, you can develop a plan to ensure you have the best of the best legal intake process.

4. Talent Attraction and Retention

On the one hand, with new market entrants and evolving client expectations, law firms must attract and retain the best legal talent to remain competitive and maintain their market position. On the other hand, the legal industry needs more skilled talent due to various factors, such as aging baby boomers retiring and firms losing retention. Studies show that the legal sector is growing, but firms risk losing 125% of their associates over a 5-year time frame. And why’s that? In today’s legal ecosystem, law firms continue to face many talent-related challenges, including associate attrition, the implementation of hybrid working systems, increasing competition, attorney burnout, and a renewed emphasis on work-life balance. Thus, law firms must adapt to these new expectations to attract and retain top talent.

5. More Technological Solutions

Many lawyers resist change and may be skeptical of the benefits of legal technology. Additionally, investing in legal tech entails a significant investment to adopt and integrate it within the firm. While there may be a learning curve, you can adopt AI to transform your law firm for the better. For example, LawEval, the only hassle-free all-in-one legal platform, is helping firms become data-driven by housing their entire digital investment and visually showcasing the data in the most appealing way.

Explore LawEval

Chance Favors the Prepared Minds

These challenges seem daunting, but they also represent significant opportunities for law firms that can adapt and embrace change. By prioritizing work-life balance, investing in employee development, and adopting legal technology, law firms can improve their overall efficiency and enhance the quality of their legal services.

If you’d like to keep an eye on new trends, challenges, and opportunities or want to look into your firm’s status – feel free to schedule a 1-1 with us.

The post Navigating the Future appeared first on Consultwebs.

Data is perhaps one of the most powerful assets that you probably already have! The question now is, how do you make sense of it? Find all answers here. 

A study found that by 2025 the standard will be smart workflows and seamless interactions between humans and machines. This means the majority of employees will leverage data to optimize every aspect of the work.

While it’s clear to see data is, and will continue to be, one of the most powerful assets, the question now is, how can you make sense of it all?

In its initial stages, data can be messy because for one, it’s raw and undefined, and two, it’s usually stored in a repository known as a data lake. Typically, the majority of businesses are drowning in their own data lake; meaning there are enormous amounts of raw data that isn’t being utilized, and this is where businesses fail to scale.

However,  a data lake is not the same thing as a data warehouse. Here’s a quick look at the differences between the 2:

The challenge that many businesses face is not of how to gather the data, but really more of how to structure and analyze that data to make sense of it.

Because a business strategy is only as good as its data usage, it’s important you make sense of all your data, and you can do that regardless of your analytical acumen. Let’s quickly look into how data propels firms forward and how you can make sense of your existing data set.

Where Do Data-Driven Firms Excel?

The firms that are realizing and taking advantage of their analytics excel in 5 key areas that others aren’t.

1. Finding value – Pinpointing areas of opportunity and growth is much easier when they are backed up by internal and external data findings.
2. Planning campaigns – Because the numbers won’t lie, it’s easier to prioritize the right trade-offs that ultimately, drive more customer value.
3. Activating the omnichannel journey – Businesses align the customer experience with touchpoints that are driving the most conversions.
4. Empowering the services – With numbers, it’s easier to monitor the entire progress of all your campaigns. In addition, data support front-line services by giving clear insights into what resonates with your audience and what doesn’t.
5. Improving and getting better – No business is perfect, but the beauty behind the numbers is that they offer insights so you can make necessary changes over time.

See it in action here:

The Best Ways to Leverage Data for Law Firms

The best of the best data analysis goes beyond just acquiring facts and figures. An overarching strategy is key if you’re looking to grow confidently and consistently.

To make the most of your data we recommend the following:

1. Prepare for Change

You’ll often hear that you should “become data-driven,” but what does that mean, exactly? It all starts with the culture at a business. Studies show that around 91.9% of executives point to culture as the greatest impediment to becoming data-driven.

Ultimately, this means firms should prepare for change. Nowadays, everyone in a business should use some form of data to drive their decision-making. You can start by sharing victories, case studies, and verdicts with your staff to help expand and deepen their understanding.

We’ll go over two ways you can instill change in your firm. Let’s go over them.

2. Practice Data-Driven and Data-Informed Leadership

A cultural reset of a business usually starts at the top. So how can you lead by example?

Leaders have two options: data-driven or data-informed.

• Data-driven leaders begin by looking into the facts and figures to either prove or disprove a hypothesis. In this type of leadership, there is no fear if the data proves the theory is wrong.
• Data-informed leaders use selective amounts of data to better justify the actions taken – regardless of the findings.

The main difference lies in the value given to the data. In a data-driven culture, decisions depend a lot on the numbers and metrics, AKA the quantitative input. In a data-informed culture, there are other “human” factors taken into consideration, like intuition, past experience(s), judgment and any qualitative input.

3. Decide On the Metrics

What are you interested in measuring? For starters, anything related to leads, cost per lead, and conversion rates are important metrics to consider, but overall, it’s best to look into the entire sales funnel from awareness all the way to a conversion and acquisition.

Claim Your Marketing Metrics Checklist

4. Treat Data Like a Product

Today many keep their data in data lakes, which is often messy, with no real ownership of the data. By 2025, it’s believed data will be a product that’s backed up with dedicated teams working behind your entire digital monitoring process, from embedding data security to data engineering and self-service analytical tools.

Like with any product, if you treat your data as a product, you’ll be able to add new features and respond to user feedback and changes in the market with ease and confidence. (More on this in the last pointer.)

5. Track Consumer Behavior

What’s resonating the most with your audience(s)? What’s resonating the least? You can look into the “tops and tips”. For example:

• Web Analytics: Collecting data from your websites such as page views, session duration, bounce rate, and conversion rate helps in understanding consumer behavior and making data-driven decisions.
• Social Media Analytics: Analyzing the behavior and engagement of law firms’ social media followers helps in understanding their preferences and creating targeted campaigns.
• Surveys and Feedback: Gathering feedback from clients through surveys or directly through feedback forms can provide valuable insights into consumer behavior and preferences.
• Search engine optimization (SEO) data: Analyzing the keywords that potential clients use to find the law firm online helps in understanding their search behavior and making informed decisions on content creation and optimization.

6. Enhance Your Current Campaigns

Data helps in creating more personalized marketing campaigns for different segments of clients. This leads to higher engagement and conversion rates, as clients feel that the firm understands their needs and preferences.

If you are investing in digital advertising, then you’ll also be able to have more precisely targeted advertisements, as you’ll be ensuring that the right message is delivered to the right audience, at the right time.

7. Boost Your Cybersecurity

We’ve previously spoken about cybersecurity and how to keep your firm and clientele data safe from attacks. But, we cannot stress this enough: data plays a pivotal role in your cybersecurity. For example, it can help out with:

• Threat detection: By analyzing large amounts of data from various sources such as network logs, intrusion detection systems, and security devices, organizations can detect potential security threats in real-time.
• Vulnerability and incident response: In case of a security breach, data analysis can help organizations respond quickly and effectively by providing crucial information such as the scope, origin, and impact of the attack

8. Invest in a Legal Data Management Dashboard

If you’re looking to help support the development of data literacy across your entire firm, have improved data visibility, automate data collecting and reporting, and more, then chances are you should invest in a data management dashboard. One of the most powerful dashboards in the legal market is LawEval, which was designed from scratch by a team of engineers exclusively for law firms. It offers 3 powerful tools, which include a performance monitoring tool, a leads tracking tool, and a data analytics tool.

Discover How to Get Ahead With LawEval

Takeaway: Secure the Data, Secure the Business Strategy

By adopting a data-centric approach to decision-making, your firm can effectively drive the most value with time. The key is, to begin with, small initiatives like the ones stated above.

If you’d like  to learn more about data management and data analytics tools and improve your business performance with the help of experts – feel free to schedule a 1-1 with us.

The post Data Driven Marketing appeared first on Consultwebs.

A study on legal analytics behavior found that more than half of lawyers (66%) believe data makes them better and more informed lawyers. However, the majority of lawyers still need more exposure to data tools, as almost half (46%) of non-users are unfamiliar with available products in the market.

Before diving into the best part, let’s take a look at why data is so important for law firms today.

With the help of data, the most innovative firms are gaining competitive insights, learning from case assessments, etc.

Overall, they are moving forward with the help of data-driven decisions rather than gut feelings. Take a look:

As you can see, metrics provide law firms with a clear understanding of their strengths and weaknesses, allowing them to make informed decisions that drive business growth. To join in on the conversation and help you become a data-driven law firm, we’re launching one of the most powerful legal analytics tools in the market.

Introducing LawEval

Like any breakthrough, it all began with an idea. For Consultwebs, it was no exception. It started with the following in mind: offering a single standalone service that continuously monitors a law firm’s digital presence, and this is where LawEval comes in.

LawEval is the one and only hassle-free, all-in-one platform offering real-time data growth insights. Specifically designed for all a law firm’s marketing needs.

Why is LawEval noteworthy?

Explore LawEval

The Analytics Module: Visualize Your Real-Time Growth

The Analytics module helps maximize your marketing dollars by tracking traffic and visitors. This is a central place where you can easily manage your marketing campaigns and digital ad spends. It offers data, metrics, and analytics from over 70+ vendors.

Here’s a quick overview:

Some features you can expect include:

• View paid campaign results from Google Ads, Facebook Ads, LSAs, and YouTube Ads
• View real-time traffic and visitor data from Google Analytics and other data providers
• Access monthly reports so you can see your progress toward your targets
• And more!

We’ve got a gift for you! If you are part of the Consultwebs community, the Analytics Module is available for FREE if you’ve got an SEO or Digital Advertising contract.

The Performance Monitoring Module: Keep Track Without the Headaches

There’s no need to go about your day with zero answers to important questions like: “How’s my website doing?” or “Are all contact forms working?” 

With the performance monitoring module, you’ll have hassle-free 24/7 monitoring of your entire digital investment. For example, you can have instant access to your firm’s page speed both on mobile and desktop. Here’s a quick overview:

Some features you can expect include:

• Monitoring your online presence 24/7.
• Keeping track of your site speed and performance around key pages as well as overall
  averages through grade-level testing.
• Viewing historical archives of screenshots of your websites taken multiple times per day.
• And more!

The Leads Module: Improve Your Case Acquisition

Your entire marketing ecosystem is working hand in hand to get you more leads. But do you have answers to critical questions like “How many leads did I receive last month?” or even more specific, “How many leads did I receive last month, and where are the majority of the leads coming from?” You can have immediate answers with the leads module. Here’s an overview:

Some features you can expect include:

• Real-time conversion and data from virtually any marketing channel (Google, Facebook,
  etc.)
• Tracking the flow of leads from start to finish
• Monthly reporting and trend alerts
• And more!

Never Lose a Lead With LawEval

Leads are the lifeblood of a law firm’s growth. Learn how to keep a watchful eye on your leads and convert them into paying clients with ease.

Why are leads so important? In short, without them, it’s really challenging to maximize revenue. And studies show the majority of marketers find this the most important goal behind any digital investment.

Leads are an indicator that your process for building trust, credibility, visibility, and overall interest is working! But acquiring leads is only half the battle. In order to increase value, keep up with the competition, and innovate, law firms must take advantage of their entire marketing asset; this includes looking into the analytics and data.

Previously, the American Bar Association found that “firms do not appear to be paying much attention to analytics data available to evaluate the effectiveness of their online marketing efforts.” But, luckily that is changing. 

The Top 10 Reasons Firms Track Leads

Today, more firms are becoming data-driven as they are increasingly aware of the benefits and impact of data analysis. This correlates with the fact that there is a greater adoption, with a total of 68% of law firms using legal analytics– that’s a 7% increase over a year. One powerful platform making a mark for all legal professionals is LawEval.

Navigate LawEval

Why do Firms Invest in Tech Tools Like LawEval

The beauty of a legal analytics platform like LawEval is that it uses the data that you already have.

But what makes LawEval different from the rest?

LawEval was designed from scratch by a team of engineers exclusively for law firms, and by a company that exclusively caters to law firm marketing.

It comprises 3 powerful tools:

1. The performance monitoring tool
2. The leads tracking tool
3. The data analytics tool

For example, do you want to know how many leads your firm had during X month? You’ll be able to view this in seconds. Here’s a sneak peek: 

Explore the LawEval Modules Here

The Benefits of Using LawEval 

With LawEval, your firm can expect:

1. Less time worrying about their ROI because you’ll have a better understanding of why the ROI is the way it is, and what direction to take to increase it.
2. Peace of mind knowing that you can log in any time to check the health of your digital assets, the life cycle of the leads, and the website’s current rankings. In other words, simply sit back, relax, and let those notifications come to you directly!
3. Full control and visibility. Because the numbers don’t lie, you’ll know that what your marketing team tells you coincides with the real-time results you’re seeing.

In the LAWsome episode ‘Law Firm Business Disruption, Tech, Data, and the Future of Law,’ America’s “techiest” lawyer, Anthony Johnson, notes that tech tools like LawEval also provide law firms with:

1. The freedom to focus on the most important elements: the client, the consultation role, the interactions, and most importantly,y the client journey.
2. Added value, and ultimately, you can expect to charge more for that value.

The Features Behind LawEval

Each module has its own set of features. For example, with the Analytics module, you can look into traffic, rankings, and more. This module alone offers data, metrics, and analytics from more than 70 different vendors! Here’s another sneak peek:

All in all, LawEval’s 3 powerful modules are:

1. Designed to be super easy to read and easy to navigate.
2. Designed to cater to those who only have a minute to check them, as well as those who want to see every detail about their digital assets, lead sources, and marketing campaigns.
3. Designed to be versatile and robust, so that when a LawEval user wants to add a new feature, there’s a team of high-skilled developers supporting their integrations.

If you’d like to fully dive in and explore the features, you can do so here:

Download the Ultimate LawEval Handbook

What Law Firms Think of LawEval

As LawEval rolls out to the entire law firm market, the pioneer firms opting for LawEval have their take on it:

LawEval: One Search and Done

When there’s money involved, you deserve to have answers to all your questions at all times, and that is essentially the beauty of this powerful legal analytics platform – one search and done.

If you’d like you can take a deeper dive and discover more benefits and features behind LawEval:

Claim Your LawEval Handbook Here

If you’d like to learn more about reporting strategies, and digital assets, or simply want to have a 1-1 with our sales consultant Sam Polesak, we’re here, let’s talk.

The post LawEval appeared first on Consultwebs.