[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/august-legal-digital-marketing-industry-updates\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/august-legal-digital-marketing-industry-updates\/","headline":"August Legal Digital Marketing Industry Updates","name":"August Legal Digital Marketing Industry Updates","description":"Lawyers are busy putting clients first. They don\u2019t have time for legal digital marketing deep dives. Consultwebs is here to help keep your law firm informed so you can stay ahead of the competition. Find our curated highlight list of must-know news for attorneys below. Let\u2019s Get to the Updates! \ud83d\udd0eSEO Google AI Mode shows […]","datePublished":"2025-08-04","dateModified":"2025-08-04","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/#Person","name":"Paige York","url":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/08\/concept-digital-marketing.jpg","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/08\/concept-digital-marketing.jpg","height":667,"width":1000},"url":"https:\/\/www.consultwebs.com\/blog\/august-legal-digital-marketing-industry-updates\/","about":["Artificial Intelligence","Digital Advertising","Search Engine Optimization","Social Media Marketing"],"wordCount":764,"articleBody":"Lawyers are busy putting clients first. They don\u2019t have time for legal digital marketing deep dives. Consultwebs is here to help keep your law firm informed so you can stay ahead of the competition. Find our curated highlight list of must-know news for attorneys below.Let\u2019s Get to the Updates!\ud83d\udd0eSEOGoogle AI Mode shows 91% URL change across repeat searches. The high volatility means there are new challenges as well as new opportunities for search. Unlike traditional search, AI Mode tends to refresh its citations frequently. This means law firms with relevant, high-quality content have a better chance of appearing in AI mode answers, even if they are not in the organic top 10.Google\u2019s latest update: It seems that this change has been more subtle than past updates. Although the update was sizable, it has not been as disruptive as previously predicted. The biggest change being that Google is able to better surface relevant content. This means law firms should focus on niche topics with an authoritative voice, including creating content that relates to the original topic.New evidence suggests ChatGPT sometimes pulls Google Search snippets when Bing results are unavailable or outdated. This reinforces the idea that traditional SEO still matters\u2014AI tools like ChatGPT may rely on it more than expected.\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Google Ads launch built-in video analytics. This change will help legal industry advertisers to better identify top performing videos faster, making it easier for them to optimize your campaigns based on audience engagement.Phrase match is losing ground to broad match in Google Ads. The most important phrase in this article is – “But for lead gen, relevancy is a much bigger concern. Even with pricing advantages, many find broad match \u2013 and tools like AI Max for Search or PMax \u2013 produce too many low-relevance queries.” This is extremely important for PPC clients to understand because it is often a point of contention.Google Analytics has rolled out two big updates: a new Reddit Ads integration and lead generation tools. Advertisers can now import Reddit cost data directly into GA for unified reporting and comparison across platforms. This will allow advertisers and attorneys to see a fuller picture when it comes to ROI on ad spend.\ud83d\udcf1Social MediaMeta follows suit with YouTube\u2019s crackdown on unoriginal content. Repetitious and mass-produced content will no longer be tolerated on Meta. Spammy or fake behavior will face reduced visibility. One of their main focuses will be “AI-generated slop” and content farms. We encourage attorneys to create authentic, original videos and limit their AI content to a minimum when it comes to vertical videos.In July, many reputable sources reported that TikTok was developing a separate US app ahead of the impending ban. They released a brief statement stating, “The recently posted Reuters story, which is based on anonymous, uninformed sources, is factually inaccurate.” They have not clarified if they are not building a separate app or if the details of the report are false.\ud83e\udd16AIYour law firm may receive AI calls from prospective clients. Google is introducing an AI that can make phone calls for users to retrieve additional information from Google Business Profiles. It’s important not to discount these calls as robo-calls, as it is a feature many introverts will likely take advantage of.Your website still matters in the age of AI! “AI is the latest obsession, but strategy still wins. Refocus on your website \u2013 the original digital tool \u2013 to thrive in the AI era.” This article gives a non-biased opinion on how websites fit into the AI puzzle along with suggestions on how to adapt.President Trump has issued a range of directives related to AI development. Below is the TL;DR \u2013 New AI Orders at a GlanceLoosens Copyright Rules: Federal regulations restricting the use of copyrighted content to train AI models have been relaxed, reducing legal risks for developersBans \u201cWoke AI\u201d in Government: Federal departments are restricted from using AI models that show ideological or DEI-related bias, such as altering historical figures\u2019 identities.Pushes U.S. AI Global Dominance: The orders aim to position America as the world leader in AI by scaling back Biden-era energy rules and promoting U.S.-made AI tech abroad.These moves could benefit firms like Elon Musk\u2019s xAI while raising concerns about bias, misinformation, and who controls the narrative in AI tools.Stay LAWsome\u2013We\u2019ll See You Again Next Month!Thanks for checking out this month\u2019s roundup! See you next time with more tips, trends, and insights to help your law firm grow."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"August Legal Digital Marketing Industry Updates","item":"https:\/\/www.consultwebs.com\/blog\/august-legal-digital-marketing-industry-updates\/#breadcrumbitem"}]}]