[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/repurpose-content\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/repurpose-content\/","headline":"Repurpose Content","name":"Repurpose Content","description":"Take Full Advantage of Old Media With Content Recycling Are you investing time and money in marketing efforts? Then you\u2019ll want to know the secret behind creating consistent content without wasting time, effort, and money. Stay with us, and we\u2019ll show you how. Studies show around 60% of marketers update their content 2-5 times, but […]","datePublished":"2024-01-03","dateModified":"2025-01-17","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/jmorrison\/#Person","name":"Joel Morrison","url":"https:\/\/www.consultwebs.com\/blog\/author\/jmorrison\/","identifier":16,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6949a127d7dce4ca0859fe76a90bae2a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6949a127d7dce4ca0859fe76a90bae2a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/11\/content-recycling-strategies.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/11\/content-recycling-strategies.png","height":418,"width":800},"url":"https:\/\/www.consultwebs.com\/blog\/repurpose-content\/","about":["Content Marketing"],"wordCount":1120,"articleBody":"Take Full Advantage of Old Media With Content RecyclingAre you investing time and money in marketing efforts? Then you\u2019ll want to know the secret behind creating consistent content without wasting time, effort, and money. Stay with us, and we\u2019ll show you how.Studies show around 60% of marketers update their content 2-5 times, but only 29% have a strategy for repurposing content.As marketers, we can 100% confirm: repurposing content is one of the most important aspects of investing in digital marketing – especially those investing in social media.\u00a0One of the main reasons why firms should invest in platforms where they may or may not see a 1-1 attribution to the bottom line is to\u2026.stay visible! Not every user will have the urgency to hire an attorney right then and there, but if and when the time comes, you want them to think of you. This is possible when you constantly put yourself out there and repeat your message(s).Repurposing content is a way to fully capitalize your content by repeating your messaging in the most creative ways and consistently posting without putting in a lot of unnecessary effort.Let\u2019s dive into what this means, its benefits, and, most importantly, how to start recycling content.What\u2019s Content Recycling and Why Should Firms Care?Content repurposing, also known as content recycling, is re-using content and presenting it in a new format and\/or with new information. Think back to: upgrading, adding extra value, and changing formats.\u00a0So, what are the benefits of content recycling besides saving time?\u00a0Anything can be repurposed – There are no limitations to what you can re-create.Greater content accessibility – You can repackage content and cater to your different audiences across different channels.More content diversification – Publishing in different formats increases your visibility and reach.Improved SEO rankings – More content means more credibility and links redirecting back to you, thus improving your rankings.We could go on and on, but now let\u2019s see how you can recycle content with a strategy.The 7 Clever Ways Firms Can Recycle Content1. Use your existing dataYou can add extra value to your existing content without needing to do external research by going through your existing data.One of the greatest assets you\u2019ll get from investing in digital marketing, e.g., socials or email, is that everything is trackable. Since there are hundreds of trackable metrics, it\u2019s best to focus on a few metrics. Do you want to know which ones?Once you have a better idea of what metrics to look into, you can begin to interpret the data in several ways:Building case studies based on a previous caseCreating ebooks\u00a0Turning relevant statistics and figures into images to repurpose on other platforms like Instagram, YouTube, etc.Combining the data with existing testimonials and sprinkling them around your site, especially on relevant pages like the testimonials pageFinding out what your top pieces of content were and repurposing them in other ways (e.g., revamping your top 3 blog posts into a series of educational videos)2. Focus on evergreen contentThere are 2 types of content:\u00a0Timely content, e.g., a trends report for the year 2022 or a Google update.Evergreen content, which stays \u2018fresh\u2019 for longer periods, e.g., guidelines, how-tos, checklists, and case studies.For now, we\u2019ll say: focus on recycling your evergreen content because of its relevance.3. Maximize your blog postsAre you investing in content creation? Excellent, now it\u2019s time to maximize it; this is where a newsletter comes in. You can link your blog to a weekly\/monthly newsletter promoting snippets, tips, and tricks found in your blog.Learn How to Segment Your Email List(s) HereBesides linking a newsletter, you can also:\u00a0Add mini infographics in the blogs that have loads of numbers and figuresCreate social media carousels with takeawaysCreate a Twitter thread or LinkedIn postGuest post your revamped blog with other relevant businesses outside your websiteHighlight relevant quotes\u00a0Use a VoiceOver service, add text-to-audio, and give users the option to listen to your blog! Fiverr offers this kind of service.4. Extract quotes from industry leadersOutside law, not many people know the intricacies of the legal profession, so take advantage of this. Since law firms are thought leaders, feel free to gather quotes, statistics, numbers, and anything else you think is relevant and worth highlighting.Those heavy-hitting quotes can be repurposed across:\u00a0PDFsEbooksDigital advertisementsFuture blog postsTestimonialsSocial media posts5. Capitalize your podcastDo you host a podcast? Congratulations! Podcasts are incredible because they complement the rest of your marketing efforts.These are some ways you can recycle your podcast episodes:\u00a0Extract quotes from other thought leadersExtract snippets and create shorter videos from themPublish the audiogramsCreate your own infographics (when data\/figures are spoken)Repurpose the content for blogs6. Recycle your social postsThe limit doesn\u2019t exist here! If you\u2019re investing in any social channel, you can also:Turn tweets and industry thought-leader quotes into LinkedIn and Instagram postsCreate memes! Yes, memes. They\u2019re fun, and overall, people engage with them, so why not try them?Create a series of images with testimonials and reviews.Collaborate with other legal professionals and create a series of partnership posts on a topic that interests your clients and other legal professionals, e.g., partnering with a legal billing business.7. Get the most out of your slideshows, webinars and presentationsDid you present something that might give your client some extra value? Your clients don\u2019t know what they don\u2019t know when it comes to the law, but you do. If you can disclose any valuable information to them – do it. For example:\u00a0How pricing works at your firmChanges in lawSpecific regulationsHow ___ worksWith this type of information, you can:\u00a0Use the Q&A section of a webinar you hosted in creative ways. Lots of value can be mined from the Q&A time. Depending on the topic, you might be able to use the Q&As for your FAQs page, or find other creative uses for itCreate videos, especially those related to FAQs your firm gets, e.g., how pricing worksPost the recording (if possible)Create infographics with any relevant figuresTranscribe and post itContent is KingCompelling content is vital when trying to capitalize your channels fully. However, it still takes time and effort, especially when trying to create consistent content across different channels.If you\u2019d like the support doing this, or simply want to discuss your firm\u2019s current status –Feel free to schedule a 1-1 with our sales consultant Sam Polesak."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Repurpose Content","item":"https:\/\/www.consultwebs.com\/blog\/repurpose-content\/#breadcrumbitem"}]}]