[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/may-digital-marketing-industry-updates\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/may-digital-marketing-industry-updates\/","headline":"May Digital Marketing Industry Updates","name":"May Digital Marketing Industry Updates","description":"Most attorneys are too busy taking care of their clients to do much digital marketing research. That’s where we come in! Marketing Updates \ud83d\udd0eSEO Google coughs up $1.4 billion to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users’ biometrics without express consent and tracked their locations even if the feature was […]","datePublished":"2025-06-10","dateModified":"2025-07-24","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/#Person","name":"Paige York","url":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/06\/digital-marketing-concept.jpg","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/06\/digital-marketing-concept.jpg","height":534,"width":800},"url":"https:\/\/www.consultwebs.com\/blog\/may-digital-marketing-industry-updates\/","about":["Artificial Intelligence","Digital Marketing","Pay-Per-Click","Search Engine Optimization","Social Media Marketing"],"wordCount":652,"articleBody":"Most attorneys are too busy taking care of their clients to do much digital marketing research. That’s where we come in!Marketing Updates\ud83d\udd0eSEOGoogle coughs up $1.4 billion to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users’ biometrics without express consent and tracked their locations even if the feature was disabled.\u00a0\u201cIn Texas, Big Tech is not above the law. For years, Google secretly tracked people\u2019s movements, private searches, and even their voiceprints and facial geometry through their products and services. I fought back and won,\u201d Texas Attorney General Ken Paxton says in a statement.Video matters now more than ever in SEO. Many foundational SEO tactics remain relevant when it comes to social media video optimization. Social media influences discoverability. SEO works hand in hand with social media to boost visibility, drive engagement, and turn videos into powerful marketing.\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Meta unveils new ad updates at NewFronts 2025. The two that affect legal industry campaigns most are as follows:Reels trending adsThis new placement allows advertisers to put ads in the most trending creator Reels.Video Ads on ThreadsA new placement for video advertisements, reaching a new audienceYouTube shares its new ad options and usage stats at BrandCast 2025. They also note that YouTube Shorts viewing is up 20% year-over-year. YouTube says that 70% of its channels now post them. \u00a0\u00a0\u00a0\u00a0\u00a0Threads advertisements are now available to all Meta advertisers globally. This opens up a new audience for testing.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\ud83d\udcf1Social MediaThe average engagement rate for Facebook is a whopping….0.15%, with smaller accounts (>5k followers) seeing an average rate of 0.30%. Consultwebs has consistently monitored engagement rates for our clients’ social media, setting our target goal at 4%–more than ten times higher than the industry standard.Threads will soon begin prioritizing links in posts, unlike X. This is a surprising move, as most social media platforms want users to remain on their platform for as long as possible instead of external sites.\u00a0After two years, X is still not close to their “Everything App” vision. Unless attorneys have a sizable and highly engaged following, we recommend prioritizing other social media apps that offer higher value results.\u00a0Google recently removed 15k YouTube channels for China-originated influence activity. China is not the only country that targets USA social media platforms to influence public opinions, but is the top source. An interesting opinion offered in this article is that the threat is less about data privacy and more about the capacity in which social channels have to influence public opinions.\u00a0\u2696\ufe0fAntitrust CasesEpic Games and Spotify test Apple\u2019s new App Store rules. The updated App Store policies were rolled out last week after Apple lost a major legal battle in the antitrust case filed by Epic Games, when a federal judge ruled that Apple had not followed the court\u2019s orders around in-app purchases. The Kindle app has also released a new version of its app. https:\/\/techcrunch.com\/2025\/05\/09\/epic-games-and-spotify-test-apples-new-app-store-rules\/\ud83e\udd16AIIt’s here! Google tests ads in AI overview and AI mode. We knew Google would monetize AI spaces eventually. This means that ad strategies for top-of-page results will likely shift in the near future. Our PPC team will keep you up to date with optimal places to spend ad dollars online as processes evolve.\u00a0AI mode–the future of SEO? What matters going forward? Clicks, tracking those clicks, branding, and agents (Google recommending “buy now” or “contact” type links for products and services). There is a 10-minute video that explains this well, embedded in this link. It is essential that brands of all sizes adapt to these changes early and optimally, or risk irrelevance online.\u00a0 Stay LAWsome\u2013We\u2019ll See You Again Next Month!Thank you for reading our monthly roundup! We\u2019ll see you again next month for another newsletter packed with insights, trends, and expert guidance for helping your law firm thrive.\u00a0 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"May Digital Marketing Industry Updates","item":"https:\/\/www.consultwebs.com\/blog\/may-digital-marketing-industry-updates\/#breadcrumbitem"}]}]