[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/april-digital-marketing-industry-updates\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/april-digital-marketing-industry-updates\/","headline":"April Digital Marketing Industry Updates","name":"April Digital Marketing Industry Updates","description":"Consultwebs delivers essential marketing updates, saving busy attorneys time with curated information straight from the Nation’s Most Sought After Legal Digital Marketing Agency.\u00a0 So, what happened in April? Let’s dive in! Marketing Updates \ud83d\udd0eSEO Google launches thousands of updates per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 […]","datePublished":"2025-05-08","dateModified":"2025-07-24","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/#Person","name":"Paige York","url":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/01\/Aprilupdate.jpg","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/01\/Aprilupdate.jpg","height":500,"width":800},"url":"https:\/\/www.consultwebs.com\/blog\/april-digital-marketing-industry-updates\/","about":["Digital Advertising","Digital Marketing","Pay-Per-Click","Search Engine Optimization","Social Media Marketing","Web Design"],"wordCount":394,"articleBody":"Consultwebs delivers essential marketing updates, saving busy attorneys time with curated information straight from the Nation’s Most Sought After Legal Digital Marketing Agency.\u00a0So, what happened in April? Let’s dive in!Marketing Updates\ud83d\udd0eSEOGoogle launches thousands of updates per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 changes to Search.\u00a0Google Maps and business profiles get an upgrade to combat fake reviews. What Google says about this change: \u201cWe trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from \u2018Zoe\u2019s Coffee House\u2019 to \u2018Zoe\u2019s Cafe\u2019 isn\u2019t suspicious\u2014but a business that suddenly changes its category from \u2018cafe\u2019 to \u2018plumber\u2019 is.\u201d\u00a0Google AI Overviews reaches 1.5 billion monthly users.\u00a0\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Google recently sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing \u201cUnfair Advantage Policy\u201d. The policy’s enforcement date began April 14th, 2025.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\ud83d\udcf1Social MediaTikTok is here to stay\u2013at least for another 75 days or so. The new extension date is June 19th.Instagram’s new edits app is now available. The app is meant to be Instagram’s version of the video editing app Capcut.\u00a0Facebook announces new measures to combat spam posts and comments. This means their systems will be searching more for irrelevant hashtags on posts. For example: If an attorney posts a testimonial and the caption is about how much they love dogs and has hashtags like #ilovepuppies instead of “Our clients are great! #clienttestimonials #personalinjuryattorney” — the puppy caption would be considered spam.\u2696\ufe0fAntitrust CasesGoogle’s antitrust trial enters remedies phase. DOJ wants Google to sell the Chrome browser.\u00a0FTC antitrust case against Meta heads to trial.Did Meta allow TikTok to grow intentionally in order to dilute their own FTC Antitrust case? This article discusses that possibility in depth.\u00a0\ud83e\udd16AIGoogle adds image search to AI Mode, expanding to more users. You can now upload pictures and ask questions about them.\u00a0Chat GPT expands memory capabilities.As much as we learn from AI, it\u2019s also learning from us.\u00a0See You Next Month!Thanks for catching up with us. Don’t forget to sign up for our newsletter to get next month’s news straight to your inbox. We’re always here to help you stay ahead in the digital world!"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"April Digital Marketing Industry Updates","item":"https:\/\/www.consultwebs.com\/blog\/april-digital-marketing-industry-updates\/#breadcrumbitem"}]}]