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In 2024, social media for law firms is no longer an optional […]","datePublished":"2024-01-22","dateModified":"2025-01-12","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/#Person","name":"Paige York","url":"https:\/\/www.consultwebs.com\/blog\/author\/cw-pyork\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a54a08714f1e85b03b42096b23e92bcd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/01\/2024-legal-marketing-social-media.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/01\/2024-legal-marketing-social-media.png","height":418,"width":800},"url":"https:\/\/www.consultwebs.com\/blog\/2024-social-media-trends-insights-by-a-leading-legal-marketing-expert\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=poEBwksPkSM#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=poEBwksPkSM","name":"Revolutionizing Law Firms With Social Media Trends","description":"In today's episode, we're thrilled to dive into the world of social media trends and predictions for 2024 with our special guest, Paige York. \n\nPaige is the creative force and social media manager at Consultwebs, a leading digital marketing agency for law firms nationwide. With over a decade of mastering social media management, Paige has honed her skills to craft innovative strategies that drive businesses to succeed online. \n\nBeyond her role, Paige is a multifaceted talent, recently achieving a number one new release in American poetry and contemporary poetry categories with her book, \"Trailer Trash Testimonies.\" How cool is she?! \ud83d\udc4f\n\nGet ready for game-changing trends redefining  how law firms dominate the social media landscape in 2024. \n\nKey Takeaways:\n00:00 - Introduction \n1:40 - Tips to leverage AI tools across different systems ethically \n3:59 - Different AI tools for law firms \n4:30 - How to craft the tone of your firm\u2019s social image \n6:22 - AI 2024 social media predictions \n8:32 - Celebrating \u2018inchstones\u2019 instead of milestones \n9:40 - Long-format video creation for law firms \n11:13 - Self-care and wellness are essential in professional performance \n13:30 - Quality content trumps quantity content \n14:30 - Pay-to-play model for social media performance \n16:50 - Being bold on socials  \n20:55 - LinkedIn and the most popular platforms for law firms \n24:05 - How to define success in social media \n\nBest way to contact Paige York:\nhttps:\/\/www.linkedin.com\/in\/paige-york-60b99778\/ \n\nSubscribe to our YouTube channel today!\n\nConsultwebs\n8601 Six Forks Rd #400, Raleigh, NC 27615\n(800) 872-6590\nhttps:\/\/www.consultwebs.com \nhttps:\/\/www.google.com\/maps?cid=13646648339910389351","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/poEBwksPkSM\/default.jpg","https:\/\/i.ytimg.com\/vi\/poEBwksPkSM\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/poEBwksPkSM\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/poEBwksPkSM\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/poEBwksPkSM\/maxresdefault.jpg"],"uploadDate":"2024-01-10T14:47:12+00:00","duration":"PT25M46S","embedUrl":"https:\/\/www.youtube.com\/embed\/poEBwksPkSM","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ","name":"Consultwebs","description":"Consultwebs.com offers a holistic approach to law firm online marketing, coordinating online and offline activities to maximize the benefits to our clients in their efforts to get more cases from the web.  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Social media is a must-have for strategic visibility, and the numbers back this up.There are several benefits behind social media for law firms, including:\u00a0Enhancing visibilityBuilding relationshipsBoosting your firm as the thought leaderReaching larger audiences at a cost-effective price (unlike traditional marketing)Enabling a better crisis and reputation management strategyStaying visible and being top of mind for prospective clientsHowever, the consequences of not being on social media are more immense.According to research, the main deterrents to hiring an attorney, according to legal consumers in the United States and Canada, include:\u274cNo online presence (website, directory, and socials)\u274cNo proof of successful cases\/ wins\u274cNo connection between you and the attorney and more.The good news is that you can get past these barriers and know where it\u2019s worthwhile to put your energy with the top social trends of 2024.In the LAWsome episode, \u2018Revolutionizing Law Firms With Social Media Trends,\u2019 Paige York, social media coordinator at Consultwebs, one of the leading law firm marketing agencies, unveiled a treasure trove of gems.1. All Eyes On VideoVideos are only getting more popular. According to Paige, platforms like TikTok will begin prioritizing long-form videos.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUnsurprisingly, more law firms will invest in videos to easily share and recycle content across social media and strengthen their image.But law firms aren\u2019t cutting, editing, and adding special effects, etc., alone. More law firms are opting for Consulwebs to have videos like:\ud83d\udca1Corporate videos\ud83d\udca1Promo videos\ud83d\udca1FAQsSee one of our video samples here:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2. Legal Professionals Broaden Networking Horizons Beyond LinkedInAs we move into 2024, legal professionals are recognizing the importance of a diverse approach to networking and client engagement. While LinkedIn has its merits, especially for interactions and referrals within the legal community, it’s not the only key platform for law firms.The evolving digital landscape underscores the significance of:Broader social media engagement: Professional profiles across various social platforms are becoming just as crucial as website bios, particularly for those seeking legal services. This diversified presence caters to a wider audience, beyond the confines of LinkedIn.Multi-platform networking: Legal professionals are expanding their reach by engaging in the collaborative cultures of different social media platforms. This approach not only fosters connections within the industry, but also reaches potential clients and target audiences who might not be active on LinkedIn.Connect With Us On LinkedIn3. Celebrating \u2018Inchstones\u2019As Paige York recommends law firms, \u2018People want to see the little wins. Don\u2019t just wait to showcase your best attorney in the area once per year.\u2019\u201cWe will see more people celebrating \u2018inchstones\u2019 instead of milestones. People want to see the little wins. Don\u2019t just wait to showcase your best attorney in the area once per year, which is something I notice frequently. But things like settling a case for a person and them being incredibly grateful, snapping a photo with them, and celebrating together are key. People want to see those types of wins on social media.\u201d– Paige York, Social Media Coordinator at ConsultwebsCelebrating the small (big) wins doesn\u2019t just translate to more engagement; it also builds a deeper connection. Across all industries, clients like a friendly face, and social media platforms like Instagram will help you stand out.These trends are just the tip of the iceberg. There are over 25+ forecasts set to shift the law firm industry this year, and we\u2019ve compiled all the research.Download Your Copy of this Year’s Trends and Predictions Here"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2024 Social Media Trends: Insights by a Leading Legal Marketing Expert","item":"https:\/\/www.consultwebs.com\/blog\/2024-social-media-trends-insights-by-a-leading-legal-marketing-expert\/#breadcrumbitem"}]}]