[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/freelancer-vs-digital-marketing-agency\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/freelancer-vs-digital-marketing-agency\/","headline":"Freelance Marketers vs. Digital Marketing Agency\u2013Which is the Right Choice for My Law Firm?","name":"Freelance Marketers vs. Digital Marketing Agency\u2013Which is the Right Choice for My Law Firm?","description":"What\u2019s this? A digital marketing agency writing a blog discussing which is best: a freelancer or an agency. Seems like the writing is on the wall, yeah? Well, maybe not. Let\u2019s take a look at what each is, what they typically bring to the table, and yes, even in which situations one may be a […]","datePublished":"2024-12-12","dateModified":"2025-07-24","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cw-spolesak\/#Person","name":"Sam Polesak","url":"https:\/\/www.consultwebs.com\/blog\/author\/cw-spolesak\/","identifier":18,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e3ce4a51cf1a229dfdfc4468c45f8874?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e3ce4a51cf1a229dfdfc4468c45f8874?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/12\/Automation-Strategies-to-Make-Your-Legal-Marketing-More-Productive-1.jpg","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/12\/Automation-Strategies-to-Make-Your-Legal-Marketing-More-Productive-1.jpg","height":418,"width":800},"url":"https:\/\/www.consultwebs.com\/blog\/freelancer-vs-digital-marketing-agency\/","about":["Digital Advertising","Digital Marketing"],"wordCount":621,"articleBody":"What\u2019s this? A digital marketing agency writing a blog discussing which is best: a freelancer or an agency. Seems like the writing is on the wall, yeah? Well, maybe not.Let\u2019s take a look at what each is, what they typically bring to the table, and yes, even in which situations one may be a better fit than the other.Both options have merit, but much like the choice between horseshoes and hand grenades, the correct choice depends on the results you hope to achieve.So which one is the right fit for your law firm?What is a Freelance Marketer?A freelance marketer is a non-agency professional in marketing services that one can retain for a single project or on a retainer basis. Most freelancers specialize in a particular area of marketing, like\u00a0SEO, social media, content creation, or ad management, so that they can bring deep expertise in that single area.Freelancers usually set their own rules, policies, and schedules, without guidance, which can be a pro or a con depending on the individual freelance marketer.Pros and ConsBenefits of working with a freelance marketer include:Freelancers tend to be flexible with their work schedule and policiesThey may have one specific specialty that is important to your law firmTheir pricing is typically more budget-friendlySome limitations freelance marketers may face include:Limited knowledgeLimited resourcesNo team members to rely onWhen is a Freelancer the Right Hire?A freelance marketer may be the right choice for small law firms just getting started, or firms with limited resources to dedicate to marketing. Freelancers can also be a cost-effective way to \u201ctest the waters\u201d of digital marketing.What is a Digital Marketing Agency?A marketing agency is a company that provides services that help people and businesses attract new business by leveraging various online methods. These companies offer many marketing services under one roof, such as:Web designSEOSocial Media ManagementPaid AdvertisingVideo MarketingOTTMarketing agencies have management hierarchies for accountability, processes that have developed over time (be sure to check how long the agency has been in business), and a large pool of knowledgeable team members.Pros and ConsBenefits of working with a digital marketing agency include:Agencies have dedicated teams with varied specialtiesThey have larger resource pools and increased access to technologyThey are skilled at long-term strategiesThey have repeatable processes, tested and refined over timeThey understand how all facets of digital marketing work together for maximum benefitCons of working with a marketing agency:Agencies tend to have a higher price tagLimited access to professionals outside of the agency\u2019s office hoursWhen is a Digital Marketing Agency the Right Hire?A digital marketing agency is a better fit for more established law firms looking to invest in their firm\u2019s future; firms who are bought into digital marketing and know how powerful it is, and understand that results are tied to resources.Furthermore, the RIGHT agency extends \u201cresults to resources\u201d a step further, and focuses on a law firm\u2019s ROI and cases signed as the primary metric for success.The wrong agency can be a costly mistake. The right agency can be the difference between growing your law firm and growing stagnant in a competitive market.So What\u2019s the Right Choice for Your Law Firm?Ultimately, the right choice depends on your law firm\u2019s particular business needs. When choosing, keep your overall goals and budget in mind. Give it careful consideration before moving forward.If you considered all of the above and are looking to explore how the RIGHT agency can help your law firm, contact the Consultwebs team today!"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Freelance Marketers vs. Digital Marketing Agency\u2013Which is the Right Choice for My Law Firm?","item":"https:\/\/www.consultwebs.com\/blog\/freelancer-vs-digital-marketing-agency\/#breadcrumbitem"}]}]