[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/marketing-audit\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/marketing-audit\/","headline":"Marketing Audit","name":"Marketing Audit","description":"How to Know if Your Marketing Agency is Doing a Comprehensive Audit for Your Firm When a marketing agency is first contracted to work with a firm, one of its first steps is to conduct a marketing audit. What is a marketing audit? It\u2019s a thorough examination and evaluation of your firm\u2019s marketing efforts. The […]","datePublished":"2023-06-21","dateModified":"2025-07-23","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cw-mparodi\/#Person","name":"Camila Parodi","url":"https:\/\/www.consultwebs.com\/blog\/author\/cw-mparodi\/","identifier":17,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/166505458ce3e27d3ac90cf6bb6935c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/166505458ce3e27d3ac90cf6bb6935c3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/06\/comprehensive-audit-checklist.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/06\/comprehensive-audit-checklist.png","height":522,"width":1000},"url":"https:\/\/www.consultwebs.com\/blog\/marketing-audit\/","about":["Digital Marketing"],"wordCount":702,"articleBody":"How to Know if Your Marketing Agency is Doing a Comprehensive Audit for Your FirmWhen a marketing agency is first contracted to work with a firm, one of its first steps is to conduct a marketing audit.What is a marketing audit?It\u2019s a thorough examination and evaluation of your firm\u2019s marketing efforts. The marketing agency collects all the information it can to understand your marketing campaign\u2019s strengths and areas for improvement.Think of the auditor as a forensic investigator. You came to a marketing agency because your firm isn\u2019t hitting the benchmarks you hoped it would. The auditor’s job is to assess the \u2018crime scene\u2019 and determine what is holding your firm back. This involves digging deep into the evidence – analyzing data and examining your website, social media platforms, online advertising, Law firm SEO service, marketing channels, and more.This blog will discuss what a comprehensive marketing audit looks like and how your firm can get the most out of the audit as possible.What is involved in a thorough marketing audit?Audits vary from agency to agency, with some agencies performing a more comprehensive audit than others. Most marketing audits boil down to a SWOT (strengths, weaknesses, opportunities, and threats) analysis. The aim is to survey the law firm\u2019s current marketing approach and identify areas for improvement.There are, however, a few steps every marketing agency should take to perform a successful audit:Have a clear goal: Prior to undertaking the audit, the marketing agency must sit down with the client and get a better understanding of their overall objectives. Some law firms might wish to place greater emphasis on developing a distinctive brand voice, whereas others might choose to focus on their. This objective should lead the marketing agency\u2019s audit approach.Review the client\u2019s website: Many aspects go into crafting a successful website, some of which you can learn about here. Considerations include the strength of existing content, website design, an evaluation of the website\u2019s current optimization as well as more technical aspects like mobile-friendliness.Review the client’s online presence: This includes a survey of the client\u2019s search engine ranking, social media accounts, as well as tangential websites that might have an impact on the law firm\u2019s online success, like Avvo.Identify competitors: Review competitors\u2019 assets and online presence. Is there a particular practice they do well that you can adopt too? What are the marketing norms in your practice region? Analyzing your competitors\u2019 marketing approaches gives context to where an agency should begin with its own campaign.Budget based on findings: Based on the audit\u2019s findings and your budget, the marketing agency can then outline a strategy to obtain your desired results.How can you best support your marketing firm\u2019s auditing efforts?Communication, communication, communication.If your marketing team asks you for information during the auditing process, it is important you provide it completely and expediently. Incomplete information means an incomplete audit and a weaker personalized marketing plan.If you suspect your marketing company isn\u2019t taking the above critical steps during your marketing audit, it\u2019s important to sit down and have a conversation with them. Ultimately,\u00a0 your relationship with your marketing agency is a partnership, and you should feel comfortable expressing your concerns.At Consultwebs, we encourage having a minimum of one check-in every month. During the meeting, you should discuss recent benchmarks and how well the current results align with the success metrics set forth during your marketing audit. These check-ins both:Support overall transparency in the partnershipHold marketing agencies accountable for meeting your discussed goalsTakeawaysA comprehensive evaluation of your current marketing ecosystem is an important first step to constructing an effective long-term marketing campaign. You should familiarize yourself with the standard auditing procedures so you know the right questions to ask during those early conversations with your new marketing agency. By ensuring they\u2019re taking a comprehensive approach to your marketing audit, you can feel more confident in your partnership moving forward.If you\u2019re interested in discussing the Consultwebs approach to conducting a marketing audit, reach out to one of our marketing team experts today."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Marketing Audit","item":"https:\/\/www.consultwebs.com\/blog\/marketing-audit\/#breadcrumbitem"}]}]