[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/higher-marketing-roi-through-digital-diversity\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/higher-marketing-roi-through-digital-diversity\/","headline":"Higher Marketing ROI Through Digital Diversity","name":"Higher Marketing ROI Through Digital Diversity","description":"Why More Law Firms Are Diversifying their Marketing Investments to Boost ROI Today, we often hear the concept of ‘diversifying,’ but what does that mean in marketing? Diversifying marketing strategies is the new power tool of many law firms. These firms are the ones currently dominating the digital landscape while their competitors are struggling behind […]","datePublished":"2024-03-01","dateModified":"2025-07-24","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/jmorrison\/#Person","name":"Joel Morrison","url":"https:\/\/www.consultwebs.com\/blog\/author\/jmorrison\/","identifier":16,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6949a127d7dce4ca0859fe76a90bae2a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6949a127d7dce4ca0859fe76a90bae2a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/law-firm-marketing-strategies.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/law-firm-marketing-strategies.png","height":418,"width":800},"url":"https:\/\/www.consultwebs.com\/blog\/higher-marketing-roi-through-digital-diversity\/","about":["Case Study"],"wordCount":1436,"articleBody":"Why More Law Firms Are Diversifying their Marketing Investments to Boost ROIToday, we often hear the concept of ‘diversifying,’ but what does that mean in marketing?Diversifying marketing strategies is the new power tool of many law firms. These firms are the ones currently dominating the digital landscape while their competitors are struggling behind them.There are many reasons why law firms are boosting their marketing investments, including:More internal pressure to generate revenueCorporate counsel reducing the number of firms they work withPressure from other law firms that use marketingHowever, despite the many winning firms experiencing success through a diversified marketing approach, some law firms are still skeptical.Some might even wonder: if diversifying marketing investment is effective, then why are some firms still not leveraging it?\ud83e\udd14Let us share with you the common questions, best insights, and proof of data that law firms are all searching for\u2026Being Informed Is Your Law Firm\u2019s Best Tool for Staying on Top of the CompetitionSo, to enlighten firms who are still weighing their thoughts about expanding their marketing efforts, we asked Austin Zsedely and Carolin Knight, digital marketing managers at Consultwebs, a top Marketing agency for law firms.\u00a0What are the common misconceptions or hesitations law firms have when considering expanding their digital marketing investments?\u201cBased on my experience and observations, these concerns can stem from a lack of familiarity with digital marketing strategies. Some even have negative experiences from previous investments or are apprehensive about losses in ROI. While other firms are just accustomed to traditional marketing methods, such as print advertising and sticking to referrals. These methods are still valuable, but neglecting the power of digital reach can cause firms to miss out on a vast potential client base.\u201d\u00a0– Austin Zsedely, Digital Marketing Manager at Consultwebs\u201cOne of the biggest hesitations I see with my clients is the worry that the investment won\u2019t pay off. This is where tracking ROI becomes more important; matching actual cases back to leads generated from digital marketing efforts allows us to calculate the firm\u2019s ROI from all investments they have with Consultwebs. Hard data affords us the ability to make educated decisions, rather than making decisions based on \u2018hunches.\u2019\u201d\u00a0– Carolin Knight, Digital Marketing Manager at ConsultwebsThe Hard FactsNow, we’ve gone over why law firms innovate through different digital assets and why firms shouldn\u2019t stay stuck in static strategy.But is there proof that marketing works for law firms?\u00a0100%Let\u2019s look at the hard facts. \ud83d\udcc8To provide you with the best and most accurate result, we compared and contrasted 200+ law firms partnered with Consultwebs that:\u00a0Remain stagnant with their digital investmentsActively diversify their digital investmentsBut before diving in, let’s clear out what digital investments and expanded marketing strategy mean.Law firms that:\u00a0Remain stagnant with their digital investments: The law firm invests in 1 type of digital marketing campaign, e.g., a legal web design. These firms continue to use the same type of investment in hopes of achieving greater results.Actively diversifying their digital investments: The law firm invests in more than 1 type of digital marketing campaign to achieve greater results. These firms are not \u2018putting all the eggs in one basket\u2019The Results of Firms With Diversified Digital Campaigns Versus Firms That Remain in 1 Strategy1. The unique visitors for firms expanding their digital campaigns are higherWhile unique visitors may go unnoticed, this is a critical indicator of a law firm’s reach and growth. In this case, firms that expand with 1+ digital campaigns see over 2X the number of site visitors.\u00a0\u00a02. The cost per lead for firms with fewer digital campaigns is higherAs you can see, the firms that remain stagnant with their campaigns end up paying a higher cost per lead than those that choose to upgrade.3. The firms with a greater number of digital campaigns have increased conversionsThe firms leaping towards digital marketing campaign expansion eventually reach success. You can see that the firms with 1+ campaigns see their conversion rate increase by \u224832% over time.4. The firms with a more significant number of digital campaigns have more leadsHere\u2019s how conversion rates translate to lead acquisition.By far, the firms expanding their investments take the most leads. Eventually, the firms diversifying their digital campaigns increase their number of leads by 192%, which is over 3X compared to those with the same strategies.\ud83d\udd25Now, let\u2019s analyze the difference between upgrading to 1 digital campaign and upgrading to 2+ digital campaigns.Let\u2019s start with\u2026The Results of Firms Upgrading to 1 Digital Campaign1. The conversion rate for firms with 1 digital campaign increases.By upgrading to PPC services or increasing reach through Local Services Ads, firms see over a 100% increase in conversion rates.2. The cost per lead for firms with 1 digital campaign decreases.All law firms investing in at least 1 campaign expansion eventually see their costs decrease by \u224850% – whether that be SEO for law firms, social media, or others.3. The leads acquisition for firms with 1 digital campaign increases.Businesses investing in marketing aim for a common goal: get more leads!Leads indicate interest and an opportunity for law firms to turn them into cases.\u00a0The average of over 200+ law firms expanding to an SEO service sees over 333% increase in lead acquisition. Moreover, these law firms that diversify to Agile Digital Advertising services with Consultwebs see a 355% boost in leads. \u2705See more here:This is exactly why law firms must adapt and expand their digital marketing investments beyond traditional methods!Honoring what worked before is plausible, but expanding into more avenues of success is necessary if your goal is to succeed.\u201cFirms that diversify their marketing investments are much more successful in bringing in quality cases, we see this time and time again. Furthermore, firms that diversify beyond just digital see even more success. In the current legal landscape, you need to make sure you are visible to your potential clients online and offline if you want to win.\u201d – Carolin Knight, Digital Marketing Manager at ConsultwebsThe Results of Firms Investing in 2+ Digital Campaigns1. The conversion rate for firms with 2+ digital campaigns increases the most!Law firms expanding to 2+ digital campaigns, e.g., mixing SEO with PPC, see an even more incredible combined boost in conversion rates. Using different campaigns in harmony secures your law firm’s short-term and long-term sales activation.2. The cost per lead for firms with 2+ digital campaigns decreases the most.You can see that the firms that do not expand at all end up paying a higher cost per lead. While the firms that decide to put money into their future with 2+ campaigns eventually see over 9X savings (186% decrease in costs), over the ones that remained stagnant.3. The lead acquisition for firms with 2+ digital campaigns increases the most.Lastly, firms investing in 1+ digital marketing expansion see an increase, which is good, but great results start for those investing their capital into 2+ marketing campaigns.With a significant increase in case acquisitions of 1,724%, these trailblazers in law and marketing are taking home the most money! Which is 3X the number of cases compared to those with 1 expansion, and over 18X compared to those not diversifying their investments.Don\u2019t Rely Your Success on a Single PlanLaw firms investing their money in various strategies are seeing incredible results because of one common blueprint \u2014 they have plans from A to Z.These winning firms have already discovered that although experience is the best teacher, learning from other firms\u2019 achievements and mistakes is a smarter way to uncover strategies.\u00a0Knowing what produces results and causes other businesses to fail can help you outline what move to make next.See what legal professionals have to say about Consultwebs and succeeding:\u201cWe saw a marked increase in the cases we were getting from the web. I like to get at least 6-times my return, so if I spend a dollar, I want to make six. But with Consultwebs, we were constantly doing between twelve and fifteen dollars for every dollar we spent.\u00a0I think Consultwebs is just really good, honest people, and that\u2019s what I like to deal with. If I have a concern, I can pick up the phone and call them, and they\u2019re very attentive, and that\u2019s what I want. If someone were thinking about hiring Consultwebs, I would tell them, \u2018Do it now, do not put it off because you\u2019re costing yourself money.\u2019\u201d – Ken Hardison, Hardison and CochranNow, it\u2019s your turn. Are you interested in testing your law firm’s marketing performance? Contact Us today to learn more."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Higher Marketing ROI Through Digital Diversity","item":"https:\/\/www.consultwebs.com\/blog\/higher-marketing-roi-through-digital-diversity\/#breadcrumbitem"}]}]