[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.consultwebs.com\/blog\/5-legal-marketing-tactics-2021\/#BlogPosting","mainEntityOfPage":"https:\/\/www.consultwebs.com\/blog\/5-legal-marketing-tactics-2021\/","headline":"5 Legal Marketing Tactics that Will Grow Your Law Firm Fast","name":"5 Legal Marketing Tactics that Will Grow Your Law Firm Fast","description":"Marketing frills sacrifice honesty for followings and conversions. Today\u2019s marketers push limits- adopting overly \u2018salesy\u2019 language. Some businesses can lose credibility over this kind of content. That\u2019s why law firms keep off aggressive marketing campaigns. Words and impressions are serious business in the legal fraternity. Many law firms stick to referrals instead. They are more […]","datePublished":"2023-01-05","dateModified":"2025-07-24","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/christen-philbrook\/#Person","name":"Christen Philbrook","url":"https:\/\/www.consultwebs.com\/blog\/author\/christen-philbrook\/","identifier":27,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/108187b1cdb7f25a402ee01ccd65c7e5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/108187b1cdb7f25a402ee01ccd65c7e5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/04\/futuristic-marketing-analytics-interface.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/04\/futuristic-marketing-analytics-interface.png","height":492,"width":1024},"url":"https:\/\/www.consultwebs.com\/blog\/5-legal-marketing-tactics-2021\/","about":["Digital Marketing"],"wordCount":1108,"articleBody":"Marketing frills sacrifice honesty for followings and conversions. Today\u2019s marketers push limits- adopting overly \u2018salesy\u2019 language. Some businesses can lose credibility over this kind of content.That\u2019s why law firms keep off aggressive marketing campaigns. Words and impressions are serious business in the legal fraternity. Many law firms stick to referrals instead. They are more honest and trustworthy.But the legal market is crowded. Referrals won\u2019t suffice in the stiffly competitive arena. There are honest, tried tactics law firms unafraid to step out can employ. So which techniques should your law firm include in your marketing strategy? We\u2019ll discuss 5 of the best here.Does My Law Firm Need Marketing?The quick answer is \u2013Yes! Marketing allows you to cast your nets wider. You only have to know what to say. Most importantly, you have to coin the message around the specifics of what your firm stands for.People detest quacks. Nobody wants to hire a lawyer who loses most of their cases. It\u2019s worse when people can\u2019t trust you to give sound advice. So your message has to profess reliability, security, and professionalism wherever it\u2019s seen.The 5 Essential Steps to Facilitating Growth through MarketingThe \u2018how to grow\u2019 question affects all law firms. For most of them, the challenges that stunt growth can be solved or reduced through marketing. Here\u2019s how you can ride on marketing to grow your firm.1. Understand and Own your BrandIt\u2019s easy to get lost in the sea of businesses thronging a single marketplace. That\u2019s why branding is important. The simple definition of branding is a name and logo that distinguishes your firm from others.Branding in today\u2019s global village goes beyond logos and names. It breaks down to the following aspects.A set of beliefs that prospects hold about your firm.This could be the services you choose (like criminal law, personal injury,\u00a0family law, etc.) or a certain track record that precedes you.The promise you make to prospectsMany businesses often hang themselves with this one. It forms the basis of what clients expect from you. They will call you out the moment you don\u2019t keep our promise. So only promise what you can deliver.Aspects that are unique to you.This could be a unique way of service delivery for some. For others, it\u2019s delivering what you swore you would when you were in law school, for example, going out of your way to help specific people groups.2. Engage in Continuous Lead GenerationContent is the gist of online marketing. But rarely do people watch or read entire content pages. Blame the 8 seconds long attention spans!Sadly, lead generation hinges on content. Leads are potential clients or prospects. Lead generation is about acquiring new leads. Marketers consciously take new leads through sales funnels to turn them from potential clients to actual clients.You can\u2019t afford poorly done content. Your lead generation depends on it. Telling stories, sharing helpful written and info-graphics content is prevalent and works. Just study your audience needs to make it worthwhile. Follow these sales funnel steps to generate leads.Awareness: Make them know you exist and tell them what you\u2019re offering.Interest: Get them interested. You must have a hook(subtle call to action) on your website\u2019s landing pageDecision: Get them to find out more about you or decide to enlist your services. You must make a believable case for why your services are beneficial to them.Action: Which ultimate action do you want them to make? Share their contact info, pay for a service, sign up for newsletters, etc.3. Have a Website Designed for Great UX94% of consumers say company websites must be easy to navigate for them to return or engage. It makes sense, then, that a hard-to-navigate website sends leads to the competition.Things online are supposed to be easier, faster, and more fun. A hard-to-navigate website beats the essence of having one in the first place.Present your services in an orderly and easy-to-understand format. Big words make you look good in court. Online, big words are a ticket for losing prospects. Ensure you give the following info plainly:Law firm specializationLocations where you serveContact information4. Use Smart SEO PracticesSEO (Search Engine Optimization) (SEO) helps businesses to appear in people\u2019s searches on Google or other internet sites.A Google My Business Page leverages SEO to put your business at the top of search results. It also includes your contact info and location. Sign up for one to improve your SEO ranking. Remember to do these things when filling it out.Include a detailed description of your firm and all the services you provideFirst impressions are important. Upload many quality photosChoose the categories that fit your firm\u2019s specificationsAdd a local phone numberAdd a link to your websiteInclude your address in the same format and order as your websiteShare accurate and up-to-date info5. Develop Marketing Systems That Work for Your Firm.Experts predict that the legal marketplace size will grow into a $767.1 billion size market this year. So it\u2019s hardly the time to slack in marketing your firm.This calls for a pursuit of higher marketing goals. However, it\u2019s dangerous to drop what you know works for something new. If you\u2019re riding high on referrals, don\u2019t drop them for social media. If social media has been working out, don\u2019t drop it for another method. The idea is to pursue complementary marketing.It may be time to measure your marketing strategies too. Referrals are easier to calculate. People rarely ask for rewards to refer you to someone else. Social media and paid marketing are different. Here are 3 ways to measure your current paid marketing campaigns. The results will help you decide the way forward.ROI. Return on Investment measures how much every cent you spent brought in. For example, if you spent $500 on a campaign that brought in $1000, your ROI is $500.Cost Per Lead. Cost per Lead measures the effects of your lead generation. If you get 5 clients from 5 leads on a $500 budget, your leads cost $100 each.Conversion Rate. This is measured in percentage. It tells you the percentage of visitors to your social sites who became leads or clients. A campaign that brought in 1000 visitors from which you got 10 leads has a 1% conversion rate.Who We AreAt Consultwebs, we have a 2-decade track record of providing measurable online marketing strategies for law firms. Contact us today to get any of our services, and we\u2019ll be happy to help."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.consultwebs.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"5 Legal Marketing Tactics that Will Grow Your Law Firm Fast","item":"https:\/\/www.consultwebs.com\/blog\/5-legal-marketing-tactics-2021\/#breadcrumbitem"}]}]