[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.consultwebs.com\/marketing\/personal-injury-lawyer\/#Article","mainEntityOfPage":"https:\/\/www.consultwebs.com\/marketing\/personal-injury-lawyer\/","headline":"Personal Injury Marketing","name":"Personal Injury Marketing","description":"How to market your Law firm to get more Personal injury clients Unlock the full potential of your personal injury practice with the right clients – here’s how to attract and retain calls and cases. Did you know that studies found the market size of the personal injury industry in the US has grown an […]","datePublished":"2021-08-05","dateModified":"2025-08-12","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cwstaff\/#Person","name":"Consultwebs Staff","url":"https:\/\/www.consultwebs.com\/blog\/author\/cwstaff\/","identifier":25,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/335d8ede33452f73678808aeae17d901?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/335d8ede33452f73678808aeae17d901?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/04\/Personal-Injury-Marketing.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/04\/Personal-Injury-Marketing.png","height":1080,"width":1080},"url":"https:\/\/www.consultwebs.com\/marketing\/personal-injury-lawyer\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=yzh8MepnLdk#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=yzh8MepnLdk","name":"Exploring How Consumers Select Their Personal Injury Attorney","description":"Discover the Secrets of Consumer Behavior in Choosing a Personal Injury Lawyer!\n\nJoin us on the latest LAWsome Podcast episode as we welcome Ken Hardison, Founder & President of PILMMA. With over 40 years of experience fighting for people's rights as a personal injury lawyer, Ken has established himself as a leading figure in the legal industry.\n\nIn this episode, Ken unveils the findings of PILMMA's report on consumer behavior in selecting a personal injury lawyer titled \"Consumer Behavior Study - How Consumers Choose Their Personal Injury Lawyer.\"\nDon't miss this game-changing discussion! Tune in now to gain valuable insights that will help you attract and serve clients effectively and take your legal practice to new heights of success.\n\nDownload the Full Report: https:\/\/online.flippingbook.com\/view\/778438206\/. \n\nKey Takeaways:\n00:00 - Introduction \n1:34 - Insights on law firm consumer behavior studies\n4:31 - Addressing the messaging for your personal injury marketing \n8:04 - Conducting a study on personal injury consumer behavior \n10:40 - The power of word of mouth to generate referrals\n15:30 - Characteristics clients seek in law firms part 1 \n18:41 - Characteristics clients seek in law firms part 2 \n22:49 - Trends in personal injury marketing \n26:00 - Top tips to resonate with personal injury clients \n31:01 - Ending thoughts \n\nBest way to contact Ken Hardison:\nhttps:\/\/kenhardison.com\/ \ninfo@pilmma.org \n\nConsultwebs\n8601 Six Forks Rd #400, Raleigh, NC 27615\n(800) 872-6590\nhttps:\/\/www.consultwebs.com \nhttps:\/\/www.google.com\/maps?cid=13646648339910389351","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/yzh8MepnLdk\/default.jpg","https:\/\/i.ytimg.com\/vi\/yzh8MepnLdk\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/yzh8MepnLdk\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/yzh8MepnLdk\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/yzh8MepnLdk\/maxresdefault.jpg"],"uploadDate":"2023-07-13T15:17:37+00:00","duration":"PT34M22S","embedUrl":"https:\/\/www.youtube.com\/embed\/yzh8MepnLdk","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ","name":"Consultwebs","description":"Consultwebs.com offers a holistic approach to law firm online marketing, coordinating online and offline activities to maximize the benefits to our clients in their efforts to get more cases from the web.  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