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And what is it really? And why should my firm care?","description":"SEO is an acronym that stands for \u201cSearch Engine Optimization,\u201d and while there are loads of benefits behind it the most appealing aspect of it all is the fact that it has been proven to help firms achieve better organic (non-paid) positions. \n\nAnd what does a better position do? It basically creates a domino effect; let me explain. Better organic positions increase your firm\u2019s brand awareness; raising brand awareness means you are top of mind, and when and if the time comes and a prospect requires help, they\u2019ll come to you rather than the competition. That is the power behind legal SEO. \n\nWhile you don\u2019t have to live and breathe search engine optimization, we\u2019d like to show you the ropes so you can understand a little more of what happens behind the scenes and what you can do about it! \n\nLet\u2019s begin\u2026","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/eAH3dr0wdyo\/default.jpg","https:\/\/i.ytimg.com\/vi\/eAH3dr0wdyo\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/eAH3dr0wdyo\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/eAH3dr0wdyo\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/eAH3dr0wdyo\/maxresdefault.jpg"],"uploadDate":"2022-07-21T20:30:07+00:00","duration":"PT12M20S","embedUrl":"https:\/\/www.youtube.com\/embed\/eAH3dr0wdyo","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ","name":"Consultwebs","description":"Consultwebs.com offers a holistic approach to law firm online marketing, coordinating online and offline activities to maximize the benefits to our clients in their efforts to get more cases from the web.  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