[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/#Article","mainEntityOfPage":"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/","headline":"Local Services Ads","name":"Local Services Ads","description":"The legal industry is one of fierce competition, and external factors like COVID-19 pushed it towards digitalization at an exponentially faster pace. Digital advertising campaigns and Local SEO for law firms are paramount in this day and age, and it isn\u2019t showing any signs of slowing down. To maintain your firm\u2019s competitive edge in the […]","datePublished":"2022-11-08","dateModified":"2025-07-24","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/cwstaff\/#Person","name":"Consultwebs Staff","url":"https:\/\/www.consultwebs.com\/blog\/author\/cwstaff\/","identifier":25,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/335d8ede33452f73678808aeae17d901?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/335d8ede33452f73678808aeae17d901?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/03\/lsa-best-practices-boost-local-rankings.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/03\/lsa-best-practices-boost-local-rankings.png","height":418,"width":800},"url":"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=yMvFMn2dMmw#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=yMvFMn2dMmw","name":"Attorneys Investing in Digital Advertising: Here\u2019s everything you need to know.","description":"Are you in the legal profession? Are you currently, or plan to, invest in digital advertising? Then this is for you! We\u2019ve sat down with Matt Smyers, digital advertising advisor here at Consultwebs.  Together we\u2019ll explain to you how your firm is able to reduce wasting and risking money by getting the latest insights into the legal digital advertising world. \n\nWant to know how your firm is able to get the most of its marketing investment this 2022? Find all the answers here. \n\nKey Takeaways:\n00:00 Introduction. \n01:00 How\u2019s the overall search landscape in legal marketing?\n05:13 Differences between LSAs and PPC.\n08:31 Conversion rate commonalities between LSAs and PPC. \n09:55 LSAs tips and tricks. \n11:11 More info. about LSAs.\n12:12 The \u201cmessy middle\u201d and why it matters.\n18:38 How social proof helps the \u201cmessy middle\u201d\n23:20 How do lawyers address one-to-one attribution?\n29:05 Last thoughts and best way to contact Matt Smyers. \n\nDiscover More About the Podcast and Consultwebs:\nSubscribe to the LAWsome Podcast by Consultwebs on:\nApple Podcasts - https:\/\/podcasts.apple.com\/us\/podcast\/lawsome-by-consultwebs\/id1328574213\nGoogle Podcasts - https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9sYXdzb21lLmxpYnN5bi5jb20vcnNz\nSpotify - https:\/\/open.spotify.com\/show\/6AFzOIVnGcLF4oZTEPxOTF\n \nLearn more about Consultwebs at the links below.\nLaw Firm Marketing Agency Services - https:\/\/www.consultwebs.com\nLaw Firm SEO - https:\/\/www.consultwebs.com\/law-firm-seo\nLaw Firm Web Design - https:\/\/www.consultwebs.com\/law-firm-website-design\nLaw Firm PPC -  https:\/\/www.consultwebs.com\/ppc     \nLaw Firm Social Media - https:\/\/www.consultwebs.com\/social-media\nLaw Firm Email Marketing - https:\/\/www.consultwebs.com\/email-marketing\nLaw Firm Digital Marketing - https:\/\/www.consultwebs.com\/digital-marketing\n \nConsultwebs\n8601 Six Forks Rd #400, Raleigh, NC 27615\n(800) 872-6590\nhttps:\/\/www.consultwebs.com\nhttps:\/\/www.google.com\/maps?cid=13646648339910389351","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/yMvFMn2dMmw\/default.jpg","https:\/\/i.ytimg.com\/vi\/yMvFMn2dMmw\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/yMvFMn2dMmw\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/yMvFMn2dMmw\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/yMvFMn2dMmw\/maxresdefault.jpg"],"uploadDate":"2022-03-01T15:00:27+00:00","duration":"PT30M37S","embedUrl":"https:\/\/www.youtube.com\/embed\/yMvFMn2dMmw","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCzYy9GcrcoAyQU0PwWwfQZQ","name":"Consultwebs","description":"Consultwebs.com offers a holistic approach to law firm online marketing, coordinating online and offline activities to maximize the benefits to our clients in their efforts to get more cases from the web.  We provide services such as law firm seo, website design, custom content, public relations and outreach, creative asset development, social media services and more. 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